by Eric Beovich | Jul 22, 2025 | Brand Partnerships, Enterprise-Wide News
MORGANTOWN, W. Va. – West Virginia Athletics and Mountaineer Sports Properties announced today the addition of Swilled Dog to the Mountaineer family, naming the West Virginia-owned craft distiller as the “Official Bourbon of WVU Athletics” in a multi-year partnership....
by Ginny Wills | Jun 24, 2025 | Company News, Enterprise-Wide News
Bison to grow NIL opportunities through Learfield Impact and addition of on-site NIL Business Manager FARGO, N.D. – After seeing its powerhouse football program claim a 10th national championship in 14 years, the North Dakota State University athletic department has...
by Ginny Wills | Jun 17, 2025 | Company News, Enterprise-Wide News
POCATELLO, Idaho – (June 17, 2025) Idaho State Athletics and Learfield, the media and technology company powering college athletics, have agreed to a multi-year renewal of their longstanding relationship to solidify Learfield’s position as the multimedia rights...
by Ginny Wills | Apr 22, 2025 | Company News, Enterprise-Wide News
Washington will leverage Learfield’s innovative enterprise solutions to grow NIL opportunities, drive fan engagement, and generate revenue Seattle, WA (April 22, 2025) – Washington Athletics and Learfield’s Huskies Sports Properties announced a long-term...
by Eric Beovich | Feb 14, 2025 | Brand Partnerships, Enterprise-Wide News
Sales from the officially licensed and co-branded craft beer to support Friar student-athlete NIL PROVIDENCE, R.I. – Providence Athletics and Union Station Brewery (USB) have announced the release of Friartown IPA – an officially licensed and co-branded craft beer...
by Eric Beovich | Jan 16, 2025 | Company News, Enterprise-Wide News
LAFAYETTE, La. – Learfield and the University of Louisiana Athletics announced today an early agreement on a long-term renewal of their existing partnership, which sees Learfield continue to represent the Ragin’ Cajuns on all multimedia and sponsorship rights...
