Plano, Texas (March 21, 2025) — Leading up to March Madness, Nissan launched Kickstart Your Day, a social-first Name, Image, Likeness (NIL) athlete video series featuring four standout basketball players from the University of Kansas and the University of South Carolina, created in partnership with Emmy Award-winning Learfield Studios. The series highlights the Nissan Kicks as the perfect companion for student-athletes who are always on the move.
The series gives fans a behind-the-scenes look at the morning routines of center Hunter Dickinson (Kansas), guard S’Mya Nichols (Kansas), forward Collin Murray-Boyles (South Carolina), and guard Raven Johnson (South Carolina), showing how the Nissan Kicks helps them prepare for their busy days. In each episode, the student-athletes share insights into how they balance their sport, academics, and personal lives during basketball season.
Through Nissan’s partnership with Learfield Studios, Nissan is bringing engaging content to the NIL space that resonates with fans. The Kickstart Your Day series showcases the Nissan Kicks as the perfect companion for these athletes through innovative features like the Bose sound system, heated seats, dual display, and wireless charging, helping them stay comfortable and connected as they navigate the demands of college basketball.
The four-part series was distributed across the schools’ Athletics social media accounts in addition to the players’ respective social channels.
“As our partnership with Nissan continues to grow, we are proud to offer new and dynamic sponsorship opportunities that drive brand visibility in an authentic way,” said Daniel Wittenberg, VP, Branded Content at Learfield Studios. “By leveraging NIL student-athlete influencers, use of the schools’ intellectual property, comprehensive digital marketing strategies, and industry-leading content production, Learfield is able to amplify the series’ exposure and foster deeper connections with the passionate fanbases of both schools.”
Learfield, the media and technology company powering college athletics, helped bring to life this NIL partnership between Nissan and student-athletes from the University of Kansas and University of South Carolina.
About Nissan
For more information about our products, services and commitment to sustainable mobility, visit nissanusa.com. You can also follow us on Facebook, Instagram, X (Twitter) and LinkedIn and see all our latest videos on YouTube.
About Learfield
Learfield is the media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.