ATLANTA, Ga. – The University of Virginia today announced it has entered into a partnership with CLC to serve as the University’s exclusive trademark licensing agent effective July 1, 2019.
This new partnership will provide UVA’s licensing program access to CLC’s industry-leading systems, retail intelligence, and data to expand its presence with key retailers, and engage its consumers through a range of marketing programs.
“We believe CLC’s data and research can help us better understand our consumer base as we work to deliver unique product and brand engagement programs to meet the needs of our passionate fans,” said Todd Goodale, Senior Associate Athletics Director for External Affairs, who oversees UVA’s trademark licensing program. “The CLC team will also reinforce our collaborative approach to licensing by seeking best-in-class companies and strategies to help us meet our goals, including creating opportunitites for the University’s brand to be more visible in the retail marketplace.”
CLC will work with UVA to develop its brand licensing strategies to ensure long-term value of the UVA brand. CLC will also help UVA expand its brand family, including developing new lines of merchandise and artwork
“As a top-ranked academic institution with a nationally acclaimed athletic program, UVA is an elite brand,” said Cory Moss, EVP and Managing Director of CLC. “We are excited to work with the UVA licensing team and leadership on Grounds to position the University’s brand strongly in the marketplace and to better connect with its fans and supporters through licensed merchandise and innovative marketing programs.”
UVA joins 12 other Atlantic Coast Conference institutions and the Conference office itself that are currently represented by CLC to help manage their trademark licensing rights.
About CLC
CLC is part of Learfield IMG College, which unlocks the value of college sports for brands and fans through an omnichannel platform. The company’s extensive commerce, experiential and media solutions create ultimate opportunities for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, broadcasting, digital and social media; ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.
For more information, please contact:
Tammy Purves, CLC, (404) 932-3266 or tammy.purves@clc.com
Jennifer Duncan, Learfield IMG College, (469) 767-8324 or jduncan@learfield.com