LAS VEGAS – UNLV Athletics has selected Learfield as its comprehensive multimedia rightsholder for the next 10 years as announced today by UNLV Director of Athletics Desiree Reed-Francois and Learfield President and CEO Greg Brown.

The relationship begins immediately, as the agreement runs concurrent with the start of the 2017-18 athletic season. Learfield’s locally based staff will be solely dedicated to representing the Rebels. The team will be committed to working alongside Reed-Francois and her athletics administration in all related initiatives as Learfield will manage UNLV’s corporate partner program, signage, digital, television and radio broadcasts and coaches’ shows through the 2026-27 season.

“We look forward to this partnership,” Reed-Francois said. “Learfield is a nationally recognized leader in multimedia rights and understands the memorable fan experience we are trying to provide to our UNLV community. Learfield’s strong reputation for hard work, creativity and attention to detail is in alignment with the culture we are building within the athletics department. We continually look for ways to grow revenue in supporting our student-athletes and championship expectations, and we appreciate Learfield’s commitment to that responsibility.”

Learfield, a leader in the collegiate athletics landscape for more than four decades, has multimedia rights relationships with 27 universities in the power five conferences including Cal, Colorado, Oregon State, Stanford and Utah in the Pac-12, and Iowa State, Kansas State, Oklahoma, Oklahoma State and Texas Tech in the Big 12.

Learfield also holds individual rights agreements with eight other member institutions in the Mountain West, including the conference itself, along with Boise State, Colorado State, Fresno State, Nevada, New Mexico, San José State University, Utah State and Wyoming.

“We’re pleased to welcome UNLV to the Learfield family and look forward to working with Desiree and her team to develop new ideas and partner collaborations to help continue to grow the Rebel brand,” said Learfield President and CEO Greg Brown.

UNLV is a doctoral-degree-granting institution of nearly 30,000 students and more than 3,000 faculty and staff that is classified by the Carnegie Foundation for the Advancement of Teaching as a research university with high research activity. UNLV offers a broad range of respected academic programs and is on a path to join the top tier of national public research universities. The university is committed to recruiting and retaining top students and faculty, educating the region’s diversifying population and workforce, driving economic activity through increased research and community partnerships, and creating an academic health center for Southern Nevada that includes the 2017 launch of a School of Medicine. UNLV is located on a 332-acre main campus and two satellite campuses in Southern Nevada. Learn more at

Learfield manages the multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences and arenas across the country, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.