BMW OF MINNETONKA TO CONTINUE AS EXCLUSIVE SPONSOR OF GOPHER FOOTBALL, BORDER BATTLE ROAD TRIP
GOPHER FANS CAN ENTER TO DRIVE A BRAND NEW X1 BMW TO GAME AT IOWA’S KINNICK STADIUM
MINNEAPOLIS – BMW of Minnetonka and University of Minnesota Athletics’ multimedia rights partner, Learfield Sports’ Gopher Sports Properties, have teamed up for the second consecutive year to provide Gopher football fans the chance to win a road trip to the Border Battle game. This year’s game is against Iowa at Kinnick Stadium on November 14. Fans can enter immediately online at www.gophersports.com/bmw.
As exclusive sponsor of the “Border Battle Road Trip”, BMW of Minnetonka is allowing one lucky fan the opportunity to drive to Kinnick Stadium in a brand new BMW. This grand-prize winner will also receive four tickets to watch the Gophers take on the Hawkeyes at the Border Battle on November 14; a two-night hotel stay near Iowa City, IA; a sideline visit at the game and a $250 Gold Country gift card. Registration is under way now, concluding on November 1. The Road Trip promotion will be supported through in-venue signage, radio and digital elements as part of the dealership’s partnership with Gopher Athletics.
“We are excited about this partnership with the Gophers and that we can bring to life the Border Battle Road Trip through another classic rivalry with the Hawkeyes,” said BMW of Minnetonka General Manager Bruce Bonine. “We want to continue to capture the excitement fans have for college football and the road trip tailgate experience, and help bring that to the release of the new X1. There is no better way to show people what the X1 can do than allowing someone to experience and see the vehicle for themselves.”
Gopher football fans will be able to follow along on the trip with Goldy, who will be close behind the winners in a second BMW vehicle detailing the road trip and entire weekend on Minnesota Athletic social media platforms.
“We love to see our fans in the stands when we show up in another Big Ten stadium and we are grateful to BMW of Minnetonka for supplying this opportunity for one lucky fan again this season,” said Senior Associate Athletics Director Chris Werle. “The partnership between the University of Minnesota and BMW of Minnetonka allows us to deepen our relationship with Golden Gopher fans, the most loyal fans in the country.”
As the latest addition to the X-family, the X1 builds on the success of the current X1 (E84), the first premium sub-compact SAV to launch in the US. With a new 2.0-liter 4-cylinder TwinPower Turbo engine paired to a new 8-speed STEPTRONIC automatic transmission, the all-new X1 sets the benchmark of Efficient Dynamics in the segment. Combined with increased dimensions and additional standard features like Performance Control, Power Seats, Power Tailgate, Aluminum Roofrails, Anthracite Headliner and 18″ light Alloy wheels, the X1 redefines premium versatility.
“We are grateful for the support from BMW of Minnetonka and the opportunity to continue this Border Battle Road Trip experience with the Iowa Hawkeyes,” said Gopher Sports Properties General Manager Greg Gerlach. “This game brings a lot of excitement to the Gopher football fan base and partnering with the BMW brand and the great team at BMW of Minnetonka is a unique and powerful way to engage and reward our fans.”
Fans can visit BMW of Minnetonka to test drive the new BMW X1 and can enter the contest online at www.gophersports.com/bmw. Follow Gopher Athletics on Facebook (GopherAthletics) and Twitter (@GopherSports) to keep up with new details being released.
Gopher Sports Properties is a property of Learfield Sports, which manages the multimedia rights for more than 100 collegiate institutions, conferences and associations. For more information about the company and its collegiate portfolio, visit www.learfieldsports.com.