Continuing its commitment to college athletics, the audio and personal tech brand partners with elite players to elevate brand awareness and increase product visibility
SAN DIEGO, Calif. – JLab, leading personal technology and audio brand today announced its 3rd roster of JLab Playmakers. Throughout the season, Playmakers will be featured across marketing campaigns and showcase a variety JLab products. Additionally, JLab will continue its “From The Lab To the Field” content series with its new NIL roster, including the most exciting names in college football.
JLab’s 2025-2026 College Football Playmakers
Launched in February 2024, JLab’s College Name, Image, and Likeness (NIL) Program supports student-athletes in reaching its athletic and academic goals. In 2024, the team saw success with athletes like Travis Hunter, Will Howard, and Hailey Van Lith, providing the brand with increased visibility and excitement around innovations.
As the program continues to evolve, this season’s campaign will showcase the program’s growth and highlight the latest additions to JLab’s athletic roster, wearing JLab’s headphones walking into games, traveling and training. The 2025-2026 athletes, dubbed “JLab Playmakers,” include:
- Julian Sayin, Quarterback, Ohio State University, who graduated from Carlsbad High School, where JLab is headquartered
- Carnell Tate, Wide Receiver, Ohio State University
- Julian Lewis, Quarterback, University of Colorado, who announced his commitment to Colorado via the Pat McAfee Show
- Jaydn Ott, Running Back, University of Oklahoma
- Taylor Tatum, Running Back, University of Oklahoma
- Talen Green, Quarterback, University of Arkansas
- Fernando Mendoza, Quarterback, University of Indiana
- Alberto Mendoza, Quarterback, University of Indiana
- Martel Hight Jr., Cornerback/Wide Receiver, Vanderbilt University
- Jayden Denegal, Quarterback, San Diego State University
- Trey White, Edge, San Diego State University
JLab teamed up with Learfield at the beginning of 2024 to secure intellectual property rights for each student’s school and expanded the relationship to include Compass, a division of Learfield that specializes in NIL relationships with student athletes. In addition, JLab worked with JMI Sports on their SDSU student and university sponsorships.
“College football offers the perfect stage for JLab to showcase how our personal tech can make an impact in these student-athletes and many student’s and fan’s lives,” said Terra Teat, Chief Marketing Officer, JLab. “We’re thrilled to partner with our 2025 Playmakers and look forward to deepening our connection with football fans nationwide.”
The campaign kicks off today, and fans can follow these athletes’ journeys all season on the JLab Instagram, TikTok, and YouTube accounts, as well as JLab Playmakers’ social media accounts.
For more information about JLab’s college sports program and to see the full roster of JLab Playmakers, please visit jlab.com/pages/college-sports.
About JLab
JLab imagines and delivers the personal technology products that consumers want. With our line of personal audio gear and office accessories, we’re innovating absolutely everything to make way better personal tech. Based in San Diego, we’ve been offering the right sound, the right features, and the right value since 2005.