GAINESVILLE, Fla. — Florida Victorious (FV) and Gators Sports Properties (GSP) are jetting into a new era of NIL at the University of Florida.
Today, FV and GSP are announcing a strategic partnership with NICHOLAS AIR that will elevate the Florida Gators.
“We are extremely excited to start this partnership with NICHOLAS AIR and it has been great working with Gators Sports Properties to get this done,” Florida Victorious CEO Erick Reasoner said. “Florida Victorious looks forward to utilizing our relationships with athletes and our fans to bring as much value as possible to NICHOLAS AIR.”
Founded in 1997, NICHOLAS AIR is known as the “Ritz-Carlton of private air travel”. Its highly exclusive private jet program provides access to the largest owned and operated fleet of modern-day Jets in the industry, and a refined Member Services Team that is dedicated to caring for all needs related to the experience door-to-door.
“We’re proud that the Florida Gators have selected NICHOLAS AIR as its exclusive private air travel partner. We look forward to extending our first-class experience for their future missions,” says NICHOLAS AIR CEO, Nicholas Correnti.
“We’re thrilled to get this new partnership with NICHOLAS AIR off the ground,” added Darren McPhail, General Manager of Gators Sports Properties. “They offer a premium service for our fanbase and are showing tremendous dedication and commitment to the success of our Gator student-athletes with their NIL support.”
Florida Victorious is the official NIL partner of the Florida Gators. Since April of 2023, Florida Victorious has worked with over 400 athletes, including the 2025 National Champion Men’s Basketball Team.
Gators Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for the University Athletic Association (UAA) and oversees all sponsorship agreements on behalf of the Gators. In complete collaboration with UF Athletics, the GSP team is committed to extending the affinity of the Gators’ brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fanbase.
About the University Athletic Association, Inc
Originally incorporated in 1929, the University Athletic Association’s strategic purpose is to provide a championship experience with integrity on and off the field for student-athletes and the Gator Nation. The Gator athletic program supports 21 teams and more than 500 student-athletes, giving them the opportunity to compete at the highest levels of collegiate athletics, while receiving an education from a top-five public university. Florida is the only school in the nation to finish in the top-10 nationally in all sports rankings in each of the last 40 years and has posted 15 consecutive top-five finishes. Florida has won a national championship in each of the last 15 seasons and boasts 48 championships overall. Florida leads all Southeastern Conference schools with 265 league championships and overall has 276 conference titles to its credit. The UAA commits nearly $17 million to fund scholarships for student athletes, who posted a recent graduation success rate of 94 percent and a 3.33 GPA in the Spring of 2024.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.