Austin, TX — December 17, 2024 —The University of Texas announced today that it is welcoming Big League Chew, the one and only shredded bubble gum, as a sponsor of the Texas Baseball and Softball programs. As part of this collaboration, Big League Chew will launch the officially licensed “Longhorns Pack,” a first-of-its-kind co-branded packaging featuring a collegiate athletics program.
Known for its iconic shreds and stay-fresh pouch, Big League Chew’s Texas Longhorns themed graphics put a burnt orange spin on the classic package, including options featuring both Longhorns baseball and softball player caricatures. Big League Chew has been a staple for generations of baseball and softball players and fans, and the collaboration unites one of America’s most beloved bubble gum brands with Texas’ prestigious programs. Longhorn fans will be able to find the product in H-E-B, Dick’s Sporting Goods, and other Central Texas retailers in the coming weeks.
As a sponsor of the Longhorns, Big League Chew will receive high-visibility benefits that bring the brand into the heat of the game. In addition to being featured in the dugouts of Texas’ baseball and softball teams, Big League Chew will have a prominent presence at both UFCU Disch-Falk Field and Red & Charline McCombs Field, including ads on all baseball and softball mobile tickets, and digital and static in-venue signage throughout the ballparks. Texas Athletics and Big League Chew are also exploring influencer marketing partnerships with Longhorns student-athletes.
“We’re excited to announce the sponsorship with Big League Chew and their integration into the upcoming baseball and softball season,” said Lucas Motta, Vice President of Longhorn Sports Properties. “This unique partnership introduces the first licensed gum product of its kind that will be available at major retailers for all Texas Longhorn fans and alumni to enjoy.”
Texas Athletics and Big League Chew worked closely to develop this partnership with athletics multimedia rights holder Longhorn Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – and the Collegiate Licensing Company, a division of Learfield and the University of Texas’ exclusive trademark licensing agent.
About Big League Chew
Sitting in a bullpen in Oregon in the summer of 1977, Portland Maverick lefthander Rob Nelson came up with an idea that has had a lasting impact on the game of baseball: shredded bubble gum in a stay-fresh pouch. Since hitting the shelves in 1980, Big League Chew has produced and sold more than one billion pouches and is designated as the “Hall of Fame Bubble Gum” by the National Baseball Hall of Fame & Museum. Big League Chew is proudly made in the USA by Ford Gum, a top manufacturer and co-manufacturer of assorted gums, confections, and health-related products for leading American brands.
For more information and product offerings, visit www.BigLeagueChew.com. Follow @BigLeagueChew on Facebook, Twitter, @BigLeagueChewGum on Instagram, and @BigLeagueChewOfficial on TikTok.
About Learfield
Learfield is the media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.