Bulleit is back for another season of bold gamedays with the Texas Longhorns
Bulleit Frontier Whiskey is back in burnt orange for Year Two as the Official Whiskey Sponsor of the Texas Longhorns and an associate sponsor of the University’s alumni association, the Texas Exes. Bringing its bold, get-’er-done spirit back to gamedays across Austin and beyond.
Following a successful first year with the Texas Longhorns and Texas Exes, Bulleit is raising the bar for another football season, giving fans 21+ more ways to enjoy the full Bulleit portfolio, from Bulleit Bourbon and Bulleit Rye to the newly launched Bulleit ’87, a bold blend of bourbon and rye built to sip.
Bulleit is proud to continue its role as the Official Whiskey Sponsor of the Texas Longhorns, inviting fans and alumni 21+ to enjoy Bulleit responsibly.
WHY: Bulleit is all about backing the bold. That spirit runs deep in both Bulleit and Longhorn Nation, from a shared pride in where we come from to a commitment to doing things differently. Now in Year Two, Bulleit is proud to continue showing up for the fans, alumni, and communities that make Texas game days bigger, bolder, and unmistakably Longhorn.
WHAT: The second year of the partnership brings Bulleit back to Longhorn game days with signature cocktails, fan experiences, tailgates, and activations throughout Austin. From the stadium to the LBJ Lawn and Texas Exes gameday gatherings, fans 21+ can expect to see and sip Bulleit throughout the football season.
WHERE:
- IN-STADIUM: At Darrell K Royal – Texas Memorial Stadium, the Bulleit Frontier Lounge on the 6th floor will serve two signature drinks, the Bulleit Bourbon Blackberry Tea and the Bulleit Bourbon Peach Lemonade, alongside the full Bulleit portfolio of delicious whiskeys for those 21 and older.
- Bulleit Frontier Lounge Tent: Fans 21+ can gather at Longhorn City Limits on the LBJ Lawn outside Royal-Texas Memorial Stadium to enjoy samplings of Bulleit Bourbon Blackberry Tea and Bulleit Bourbon Peach Lemonade, and take part in giveaways, making each home game a celebration of the Longhorns spirit and Bulleit’s bold energy.
- Sept 12th Home Game: For one of the season’s biggest matchups, Bulleit will be onthe LBJ Lawn on Saturday, September 12th, with a can’t-miss tailgate experience featuring Bulleit cocktails, food, games, giveaways, and more. Fans 21+ can stop by the Bulleit Frontier Lounge before kickoff.
- Around Austin: Fans who are 21+ can enjoy Bulleit in neat pours or cocktails at various bars, restaurants, and retailers in Austin, Houston, Dallas, and San Antonio throughout football season.
- At Texas Exes Tailgates: Alumni 21+ can enjoy a variety of cocktails with Bulleit and neat pours at the Texas Exes gameday tailgates at the Etter-Harbin Alumni Center season-long and sampling on October 17 vs. Florida, October 31 vs. Mississippi State, and November 21 vs. Arkansas, bringing friends back together to celebrate Longhorns pride.
- At Home: For 21+ fans who can’t make it to a game IRL, Bulleit has enclosed its signature UT cocktail recipes below to make at home. To try the full line from Bulleit neat, on the rocks or in one of these delicious cocktails, visit com, ReserveBar, UberEats, Doordash or wherever spirits are sold.
HOW:
- SWEEPSTAKES: Fans 21 and older can also enter a free six-week sweepstakes launching late September 2026 for a chance to win unforgettable pigskin experiences, including two (2) tickets to the Texas Football game against Arkansas on 11/21, a pregame field tour with the university’s beloved Longhorn steer and mascot, Bevo, a meet-and-greet with a former football player, and a head coach-autographed football.
- Later this month, fans can look out for more details on how to enter the sweepstakes, including a dedicated landing page and entry instructions. Keep an eye on the Texas Longhorns’ Facebook and Instagram channels, as well as signage at local accounts featuring QR codes to enter. Bulleit is thrilled to give fans a chance to be part of the excitement. Must be 21+ to enter.
- HOOK’EM CREATIVE: Look out for graphics featuring Bulleit’s iconic bourbon bottle against a signature Texas orange backdrop and the University’s salute, Hook ’Em. The creative comes to life digitally, on social channels, in print, and in stadium with branded cups, signage, and videoboard graphics during Texas Football home games to deliver true Texas pride on and off your screen. Creative assets can be found (HERE).
- WHEN: The sponsorship began during the 2025-2026 athletics season and is managed by Longhorn Sports Properties, a division of college sports media and technology leader Learfield that connects brands to Longhorn Nation.