MILWAUKEE (Dec. 8, 2018) – iHeartMedia and Learfield, the multimedia rightsholder for University of Wisconsin Athletics, announced today that “97.3 THE GAME” (WRNW) will be the new radio home of the Wisconsin Badger Sports Network in Milwaukee. Starting with the men’s basketball game at Marquette on Saturday, December 8, all Badger broadcasts, including the New Era Pinstripe Bowl on December 27, can be heard in the Milwaukee market on “97.3 THE GAME” (WRNW) and will continue to be simulcast on WOKY AM “The Big 920.”

This follows iHeartMedia’s announcement last week of the new format for “97.3 THE GAME, Sports Talk That Rocks”. Badger broadcasts have been simulcast on “95.7 Big FM” (WRIT), “The Big 920” (WOKY) and “97.3 THE GAME” (WRNW) since the announcement. In addition to being the exclusive FM radio home in Milwaukee for UW Badger sports play-by-play, “97.3 THE GAME” (WRNW) will broadcast the latest local and national sports news and feature some of the most recognized and respected names and voices in Milwaukee sports.

“We have enjoyed great success with many of our new sports talk and entertainment brands and are excited about the launch of 97.3 THE GAME (WRNW) for Milwaukee and Southwestern Wisconsin,” said Jeff Tyler, Division President of iHeartMedia. “We are also pleased to continue and expand our longtime partnership with Learfield’s Badgers Sports Properties and the University of Wisconsin with THE GAME, The BIG 920 (WOKY) and all the other Milwaukee stations and of course our iHeartRadio brand.”

“We have a great radio partner in iHeartMedia, and we know Badger fans will easily adapt to making the switch to 97.3 THE GAME to hear all things Badgers,” said Badger Sports Properties’ Vice President and General Manager Scott Silvestri.

The Wisconsin Badger Sports Network can be heard on more than 70 statewide radio affiliates this season. In addition, Wisconsin fans can also follow the Badgers via the iHeartRadio and TuneIn radio apps in addition to games broadcast live on SiriusXM radio.

The University of Wisconsin is one of nearly 130 collegiate institutions, conferences and arenas represented by Learfield. The company’s rich history includes over four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. Additionally, it titles the Learfield Directors’ Cup and offers its partners professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campuswide business and sponsorship development.