Wisconsin Badgers

Learfield’s Badger Sports Properties solely represents the University of Wisconsin. In complete collaboration with the university, this locally based team is committed to extending the affinity of the Badgers’ brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As UW Athletics’ exclusive multimedia rights holder, Badger Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with the university in which to bolster their own brand and garner maximum exposure through such inventory as venue signage; event sponsorships and promotion; corporate hospitality; radio and television; digital engagement and visibility via the official athletics website UWBadgers.com.