AUSTIN, Texas (August 28, 2026) — Texas Athletics and Lola Blankets have announced a new long-term sponsorship agreement naming Lola Blankets the Official Blanket Sponsor of Texas Athletics, marking the company’s first sponsorship in collegiate sports.
Developed and managed by Longhorn Sports Properties, the locally based Learfield team representing Texas Athletics, the partnership will connect the premium blanket brand with Longhorns fans through integrated marketing initiatives, in-venue brand visibility and student-athlete engagement opportunities.
“At Lola Blankets, we’ve always believed comfort has the power to bring people together, and there are few communities more passionate than Longhorn fans,” said Tommy and Will Higham, founders of Lola Blankets. “Becoming the Official Blanket Sponsor of Texas Athletics is an incredible opportunity to celebrate two brands with deeply loyal fanbases who share an undeniable sense of pride and tradition.”
As part of the agreement, Lola Blankets will receive branding opportunities across multiple Texas Athletics’ sports, including football, men’s basketball, women’s basketball and baseball. The sponsorship also includes a custom social media content series leveraging Learfield’s proprietary fan data and audience insights to strategically engage Longhorn fans and alumni across digital platforms.
Additionally, Lola Blankets will work with Texas student-athletes from multiple sports as brand ambassadors to create authentic fan connections.
“Bringing on an official blanket was a new venture for us,” said Lucas Motta, vice president of Longhorn Sports Properties. “Developing this relationship with the Lola team from the ground up has been a unique and exciting opportunity, and we look forward to connecting their brand and products to our fans and alumni along with our entire college sports ecosystem across the country. Lola Blankets are a phenomenal product, and we couldn’t be more excited to lock arms with them.”
The sponsorship coincides with the launch of a new Texas-branded Lola Blanket collection, officially licensed through CLC, Learfield’s licensing division and the exclusive brand licensing agency for Texas.
The blankets will be available this fall at lolablankets.com.
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About Lola Blankets
Lola Blankets is a luxury comfort brand known for its signature “life-changing softness.” Each blanket is crafted from an ultra-soft, faux-fur fabric that’s breathable, durable, and easy to care for, available in a range of colors, patterns, and sizes from baby to oversized throws. The brand has since expanded beyond its signature blanket into weighted blankets, pet beds, pet blankets, pillows, candles, and accessories. Founded in 2021 by brothers Tommy and Will Higham, Lola Blankets was inspired by their mother, Amy, and the comfort her favorite faux-fur blanket brought during her battle with breast cancer. In Amy’s honor, the brand created Blankets for the Brave, its charitable program dedicated to gifting blankets and supporting breast cancer research and patient care.
About Learfield
Learfield is the leading media and technology company powering college athletics. With ties to over 1,200 collegiate institutions and more than 12,000 local and national brand partners, Learfield delivers influence and reach to target audiences through licensed merchandise, game ticketing, donor identification, exclusive content, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.