CLEVELAND – The National Association of Collegiate Directors of Athletics (NACDA) and Learfield, the leading media and technology company powering college athletics, announced an extension of their longstanding partnership for the next three years. NACDA and Learfield have been affiliated since 2008, when the title sponsorship of the prestigious Learfield Directors’ Cup began.
“The renewal of NACDA’s agreement with Learfield shows strength in our shared mission of enhancing the student-athlete experience and providing valuable solutions to the challenges in college athletics,” said NACDA Chief Executive Officer Pat Manak. “We appreciate the support and the continued confidence of the Learfield family to work together not just from a NACDA standpoint, but with many of our Affiliate Associations as well, to confidently navigate the changing industry landscape ahead.”
“Our partners and this industry turn to Learfield for meaningful solutions and our renewed partnership with NACDA is a reflection of our excitement and enthusiasm to continue driving the industry forward,” said Cory Moss, President, Brand Management & Marketing at Learfield.
In addition to the naming rights of the Learfield Directors’ Cup, Learfield will continue to have a significant presence as a NACDA sponsor as part of the Association’s suite of annual events, with an increased focus surrounding the NACDA & Affiliates Convention each June in both Las Vegas and Orlando.
Learfield, together with Paciolan, SIDEARM Sports, CLC and Learfield Amplify, will continue to provide support for several of NACDA Affiliate Associations in varying capacities, including CABMA, ICLA, NAADD, NAATSO and NACMA. Learfield and NACDA worked together collaboratively to bring all related agreements under the same umbrella to ensure consistency and synergy across all brands.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
About NACDA
Now in its 61st year, NACDA is the professional and educational Association for more than 24,000 college athletics administrators at more than 2,300 institutions throughout the United States, Canada and Mexico. NACDA manages 19 professional associations and four foundations. In addition to virtual programming, NACDA hosts and/or has a presence at seven major professional development events in-person annually. The NACDA & Affiliates Convention is the largest gathering of collegiate athletics administrators in the country. For more information, visit www.nacda.com.