MADISON, Wis. (September 3, 2025) — Klement’s Sausage Co., the iconic Wisconsin-based sausage brand, and University of Wisconsin Athletics announced a new partnership, designating them as the Official Brats and Hot Dogs Product Partner of the Wisconsin Badgers in a multi-year agreement. As part of the agreement, Klement’s fan-favorite sausages and hot dogs will be the exclusive offerings at all Wisconsin athletic venues beginning this season.
As part of the new partnership, Klement’s is also launching a fan-focused Name, Image and Likeness (NIL) campaign featuring University of Wisconsin student-athletes. The “Klement’s Krew,” comprised of seven student athletes across four sports, will surprise fans and tailgaters before home football games, delivering Klement’s-branded swag and signature products. In addition, Klement’s will debut the “Brat Blaster” at select men’s basketball games, an in-venue activation where fans will be randomly treated to free brats throughout the game.
“There’s nothing more Wisconsin than Badger game days with a Klement’s brat in hand. We’re proud to bring our handcrafted brats and hot dogs to the community and share in the traditions that make these moments so special,” said Ashlee Leo, Vice President of Marketing at Klement’s. “As a Wisconsin brand through and through, Klement’s is excited to fuel the energy of game days and celebrate alongside the Badger fans all season long.”
Rooted in tradition and handcrafted in small batches, Klement’s sausages have been made using original family recipes for over 60 years. Klement’s continues to uphold its legacy with master sausage makers dedicated to quality, flavor, and craftsmanship.
“We’re excited to welcome Klement’s as an official partner of Wisconsin Athletics,” said Scott Silvestri, General Manager of Badger Sports Properties. “By tapping into the energy of game day and the influence of Wisconsin student-athletes, Klement’s is building brand affinity in a way that’s memorable and uniquely local.”
Badgers Sports Properties, the locally based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holder for University of Wisconsin Athletics and oversees all sponsorship agreements on behalf of the Badgers.
About Klement’s Sausage Company
Klement’s Sausage Company was established in 1956 by three brothers, John, George, and Ron Klement. Both the manufacturing plant and corporate office are located in Milwaukee. For over 65 years, Klement’s has been helping to make moments better by making sausage the right way. Right here in Milwaukee. Crafted in small batches from old family recipes by Master Sausage Makers. Klement’s believes that moments to remember don’t just happen, they are made. They are made right by the occasion. Made right by the people. And especially made right by the food. The company manufactures smoked sausages, summer sausages and snack sticks. Klement’s Sausages make any moment one to savor. For more information, visit Klements.com.
About Learfield
Learfield is the media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.