STILLWATER, Okla. – The Oklahoma Chevy Team Dealers and Green Country Chevy Dealers announced a multi-year partnership with Oklahoma State Athletics and Learfield’s Cowboy Sports Properties to make Chevy the Official Truck of Pistol Pete. The first-of-its-kind agreement puts Pistol Pete behind the wheel of two brand-new, custom-wrapped 2025 Chevy Silverado’s featuring Chevy branding and Pete’s signature.
“Pistol Pete has embodied the Cowboy spirit for generations, and now he’s taking it on the road in official Chevy Silverado’s,” said Chad Weiberg, Oklahoma State University Athletic Director. “Partnering with Chevy on this pioneering activation gives fans a new, up-close way to experience the energy and tradition that Pistol Pete brings to every appearance.”
In addition to the custom Silverado trucks, the partnership provides Chevy with year-round visibility across Oklahoma State Athletics. Chevy will connect with students and fans through prominent branding at football games, digital and social media campaigns, radio broadcasts, and a co-branded Chevy Oklahoma T-shirt giveaway for the first 500 students at the104th edition of America’s Greatest Homecoming on October 18 vs the Cincinnati Bearcats.
“Cowboys and Trucks go hand in hand- and we didn’t waste a second on saddling up to support Pistol Pete and the Oklahoma State,” commented Oklahoma Chevy Team Dealer LMA President, Jeromey Clayton.
“Pistol Pete and the Oklahoma State Cowboys running in a Chevy Silverado is always a great plan. Go Pokes,” added Green Country Chevy LMA President, Tatton Manning.
Inspired by real-life cowboy Frank B. Eaton, Pistol Pete has been a symbol of the OSU spirit since 1958, bringing Old West grit and unmatched energy to fans across the country.
“Chevy’s partnership with Oklahoma State represents the kind of innovative sponsorship opportunity we strive to deliver,” said Kip Racy, Vice President and General Manager of Cowboy Sports Properties. “The addition of two official Chevy Silverado’s to Pete’s appearances creates unique visibility and drives incremental value for both sides of the partnership.”
Cowboy Sports Properties, the locally based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holder for Oklahoma State Athletics and oversees all sponsorship agreements on behalf of the Cowboys.
About Chevy
Chevrolet is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the prominence and name recognition of Chevrolet as one of General Motors’ global marques, “Chevrolet” or its affectionate nickname Chevy. Specifically in the state of Oklahoma, there are 46 dealerships that combine their marketing efforts to support the Chevy brand locally.
About Learfield
Learfield is the media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.