Partnership to include Learfield Studios original content, NIL activations, and premium assets at Alabama, Ohio State and Oregon
DALLAS – Nature Made, the leading national vitamin and supplement brand with over 50 years of delivering high-quality products with science-backed ingredients, announced today its first college sports sponsorship in a multi-year agreement with Learfield, the media and technology company powering college athletics.
The partnership marks Learfield’s largest national partnership in the vitamin and supplement category, pairing Nature Made with three of the biggest brands in college football – the Alabama Crimson Tide, Ohio State Buckeyes and Oregon Ducks – to leverage authentic storytelling content, student-athlete Name, Image and Likeness (NIL), and premium sponsorship assets.
“Consumers have turned to Nature Made on their journey to good health since 1971 because Nature Made is the ritual that cares for you and supports you in living your best with those you care about every day – and game day is no different,” says Rhonda Hoffman, EVP, Chief Growth Officer at Pharmavite, the makers of Nature Made.
“We recognize the sense of care and support our daily rituals create, and we’re honored to infuse college football fans’ experiences with curated rituals and show up for them while they show off how much they care for their teams.”
Through the partnership, Nature Made will collaborate with the Emmy Award-winning Learfield Studios team on an original content series titled “Made to Move”, which will feature football student-athletes from each school showcasing their gameday rituals and wellness routines.
The athletes featured in “Made to Move” include Alabama WR Isaiah Horton, Ohio State QB Lincoln Kienholz, Oregon LB Bryce Boettcher and Oregon DB Dillin Thieneman.
“The relationship with Nature Made is truly special in that it creates an authentic connection for fans with a brand that provides wellbeing products to support their health for every gameday,” said Bill Hirsh, Senior Vice President of Corporate Sales. “We’re thrilled to begin a multi-year partnership with Nature Made teaming up with three iconic college football brands and can’t wait to see what the future holds for this collaboration.”
As the Official Vitamin and Supplement Partner of Oregon Football, Nature Made will be featured prominently in Autzen Stadium with sideline apron signage and sponsorship of the Oregon Duck’s famous push-up platform throughout the season.
Nature Made will also serve as the Proud Vitamin and Supplement Sponsor of Ohio State Athletics and will have inclusion in Ohio State’s newest tradition, THE Towel, tens of thousands of which will be handed out to fans at the Aug. 30 season opener against Texas.
As the Official Vitamin and Supplement Partner of Alabama Football, Nature Made will serve as the presenting sponsor of Alabama’s Nov. 22 contest against Eastern Illinois and have logo placement on the iconic Bama Shakers that will be handed out to fans for the “Third Saturday in October” rivalry game against Tennessee.
Additional partnership assets across all three schools include national intellectual property rights to official athletics logos and marks, in-venue signage featuring Nature Made’s “Made to Care for Fans” campaign, and a social media sweepstakes for each fanbase that will include a flyaway grand prize to a 2025 home game.
About Nature Made Vitamins
Nature Made® is a leading national vitamin and supplement broadline brand, with over 50 years of expertise in delivering high quality products with ingredients that are backed by science. Ranked as the #1 Pharmacist Recommended vitamin and supplement brand*, Nature Made was first to earn the United States Pharmacopeia’s (USP) Verified Dietary Supplement mark for many of its products – independent verification that products meet stringent quality criteria for purity and potency. Visit www.NatureMade.com for the latest news and offerings and follow us on Facebook (@naturemade), Instagram (@naturemadevitamins), and TikTok (@naturemadevitamins).
*Based on a survey of pharmacists who recommend branded vitamins and supplements
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.