AUSTIN, Texas (August 22, 2024) — The University of Texas Athletics, in collaboration with Learfield Studios, is proud to unveil its first original content series for the newly reimagined LHN (Longhorn Network), powered by Endeavor Streaming. The exclusive three-part series, titled We Are Texas, debuts on August 22. Viewers will have the opportunity to enjoy in-depth content highlighting the remarkable achievements of the Texas Volleyball program, celebrating their back-to-back National Championships along with a special profile of 2023 NCAA Final Four Most Outstanding Player, Madisen Skinner.
We Are Texas offers an inside look at one of the most successful programs in collegiate volleyball, capturing the essence of Texas Volleyball’s storied success and the culture that drives it. The series provides fans with an unprecedented view of the team’s journey, from historic victories to exclusive behind-the-scenes moments as they gear up for the 2024 season.
- August 20: Trailer
- August 22: Episode 1
- August 29: Episode 2
- September 5: Episode 3
“Longhorn Nation loves Texas Volleyball and this streaming platform and series is another outlet for fans to learn more about our outstanding programs, student-athletes and coaching staff,” said Drew Martin, Exec. Sr. Associate Athletics Director at The University of Texas. “We are very excited for this series and the others that are to come from our talented Athletics and Learfield Studios staff.”
Produced by Learfield Studios and members of the Texas Athletics creative and communications staffs, the series will be available exclusively on the free LHN streaming service. Additional longform programs spotlighting various sports and the lives of student-athletes on campus will be released on LHN this fall.
“We’re excited to launch our first original content series with The University of Texas providing a closer look at the team that has set a new standard in collegiate volleyball,” said Lucas Motta, Vice President of Longhorn Sports Properties. “This new series marks just the beginning of what we have in store, and we are eager to deliver more in-depth storytelling on LHN in the weeks to come.”
The LHN service is powered by Endeavor Streaming’s Vesper platform, a complete end-to-end streaming solution that enables leagues, rightsholders and media properties to build upon and deliver memorable direct-to-consumer streaming experiences for their fans.
To watch We Are Texas and for more information on LHN and how to download the app, please visit TexasLonghorns.com/LHN, the official website of Texas Athletics, powered by SIDEARM Sports.
About The University of Texas Athletics
During the past five years, Texas Athletics has won 12 national championships and 54 conference titles. The program has also undergone a comprehensive facilities renovation touching all 21 sports, the largest in the history of college athletics, and a reimagined football gameday experience. During this time, Texas has won three of the last four Learfield Directors’ Cup titles, an annual award given to the nation’s top-performing athletics department. Texas Athletics is one of the few athletics programs in the country that is self-sustaining, generating $7 million annually for the University’s academic enterprises. The program does not use state funding. Texas is a proud member of the Southeastern Conference.
About Endeavor Streaming
Endeavor Streaming, a subsidiary of Endeavor, is a global leader in premium video distribution and monetization for live and on-demand content across sports, entertainment, media and lifestyle. Through its complete end-to-end streaming platform and unique service offerings inclusive of advisory and consultancy, growth marketing, custom front-end development and more, Endeavor Streaming helps content creators, brands and rights holders transform, grow and scale their direct-to-consumer businesses. Endeavor Streaming is a trusted partner for leading global brands, delivering tens-of-thousands of major tentpole events annually including WrestleMania and UFC fight cards and powering streaming services including WNBA League Pass, UFC FIGHT PASS, NWSL, and more.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.