Charter Partners include Bigfoot Beverages, Bi-Mart, Carl’s Jr., Country Financial, McDonald’s, Oregon Community Credit Union and Toyota
Eugene, OR (August 5, 2024) – Oregon Athletics and Learfield’s Oregon Sports Properties announce the launch of its Charter Partners Program to recognize the pivotal role of seven key sponsors in supporting Oregon Athletics over the past decade. Following Oregon’s official move to the Big Ten on August 2nd, this new initiative highlights the unwavering support from these major contributors who have been instrumental in shaping the program’s success.
The Charter Partners include Bigfoot Beverages, Bi-Mart, Carl’s Jr., Country Financial, McDonald’s, Oregon Community Credit Union (OCCU) and Toyota. Their dedication and substantial investment have been crucial in advancing Oregon Athletics to this new chapter in the Big Ten.
“Charter Partners have been instrumental in the success of Oregon Athletics for many years,” said Oregon Athletic Director Rob Mullens. “I want to express our gratitude to each of them for acknowledging this important new era for our programs and for their ongoing commitment to the future of the Ducks.”
“As Oregon Athletics embarks on this exciting new transition to the Big Ten Conference, we are grateful for the support and commitment of our Charter Partners,” said Kelly Schukart, Vice President & General Manager of Oregon Sports Properties. “Their invaluable contributions over the years have been instrumental in achieving this milestone, and we extend our deepest thanks to each partner for their part in enhancing the experience for student-athletes and Oregon fans.”
All Oregon Athletics sponsorship agreements are managed by athletic media rights holder Oregon Sports Properties, the locally based team of Learfield, the media and technology company powering college athletics.
About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.