Learfield Sports Properties Connects Leading Smartphone Manufacturer to Powerhouse College Athletics Departments and Their Fans
CHICAGO (Aug. 20, 2024) – Chicago-based telecom giant Motorola Mobility has inked a multi-year agreement with Learfield – the media and technology company powering college athletics – making it an “Official Partner of Alabama Athletics” and an “Official Partner of Oklahoma Athletics” as well as an “Official Corporate Sponsor of Texas Athletics.”
The partnership between Motorola and these college athletics departments focuses on promoting the company’s new motorola razr and razr+, industry-leading flip smartphones that are expanding the boundaries of smartphone technology.
“Strategic partnerships are key to strengthening our brand, and by joining forces with these three prestigious athletics programs, we’re thrilled to engage with passionate students and collegiate fans nationwide,” said Motorola North America President Rudi Kalil. “This collaboration not only expands our reach to a Gen Z audience but also reinforces our commitment to the sports community by supporting the next generation of athletes who are pushing the boundaries in their sports, as we do with our technology.”
As part of the partnership, Motorola is teaming up with Learfield Studios to create several unique content series with student-athletes at both Alabama and Oklahoma. In addition, Motorola will create social brand advertising campaigns to be distributed via each school’s official athletics accounts and digital platforms.
Motorola will also fund various NIL activities at all three partner schools, providing Crimson Tide, Sooners, and Longhorns student-athletes with NIL brand ambassador opportunities that support and amplify Motorola’s partnership with their respective schools.
On-site activations will give Motorola an opportunity to connect with students and fans alike at football games at both Alabama and Texas in their premier on-campus gameday locations, Alabama’s Champions Lane and Texas’ Bevo Blvd.
“Our partnership with Motorola provides a powerful opportunity to create authentic connections with students and fans of three of the biggest brands in college athletics,” Learfield Executive Vice President Shawn Hegan said. “We are excited to work with Motorola to help advance their brand and showcase the 2024 razr family in the college sports marketplace.”
In addition, Motorola will have digital and static in-venue signage at football, men’s and women’s basketball, and various Olympic sports hosted on each of the three campuses.
About Lenovo & Motorola
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a pocket-to cloud portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). To find out more visit https://www.lenovo.com, and read about the latest news via our StoryHub.
Motorola Mobility LLC was acquired by Lenovo Group Holdings in 2014. Motorola Mobility is a wholly owned subsidiary of Lenovo, and is responsible for designing and manufacturing all Moto and Motorola branded mobile handsets and solutions. To find out more visit https://www.motorola.com, and read about the latest news via the Motorola Official Global Blog.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.