NASHVILLE, Tenn. – Vanderbilt University and Nashville-based, alumni-founded Jackalope Brewing are excited to announce the creation of Conquer and Prevail, the first-ever officially licensed and co-crafted beer of the Commodores.
Named for Vanderbilt’s Alma Mater and celebrating the spirit of Vanderbilt Athletics, Conquer and Prevail is a custom-brewed pale ale. At 5% ABV, it features a light, biscuity malt flavor with a citrus and stonefruit aroma.
“The people at Jackalope have been terrific to collaborate with on this project,” said Candice Storey Lee, Vanderbilt vice chancellor for athletics and university affairs and athletic director. “As we continue to enhance the fan experience in our venues and connect with our fans outside of our campus footprint, we see the rollout of Conquer and Prevail Pale Ale as a fun and highly visible part of that effort.”
Jackalope was founded by Bailey Spaulding, a Vanderbilt Law School alumna who has been a pioneer in the Nashville craft beer scene since the brewery’s founding in 2009. In May 2011, Spaulding opened the doors to Jackalope’s first taproom, and all operations now run out of their Houston Street location, The Ranch, which opened in 2018 just over a mile away from the Vanderbilt campus.
“We wanted to connect and build a sense of community—not just among Vanderbilt fans, but with everyone in the Nashville area,” Spaulding said. “No matter our backgrounds, we can come together over a great-tasting beer, and we encourage everyone to enjoy the experience responsibly.”
Conquer and Prevail is now available at The Ranch and will be sold at Vanderbilt athletic events beginning with the Aug. 31 home football opener against Virginia Tech. By mid-September, the co-crafted beer will be stocked by Middle Tennessee Kroger locations, and later in the fall it will be available to purchase from JackalopeBrew.com for shipping direct to consumers in 45 states.
Vanderbilt and Jackalope worked closely to develop this partnership with athletics multimedia rights holder Vanderbilt Sports Properties, the locally based team of Learfield—the media and technology company powering college athletics—and CLC, a division of Learfield and Vanderbilt’s exclusive trademark licensing agent.
“We’re excited to bring Vanderbilt and Jackalope together to provide fans with a terrific product from a local brand,” Vanderbilt Sports Properties General Manager Jeff Miller said. “We look forward to seeing cans of Conquer and Prevail throughout FirstBank Stadium and the Nashville community.”
To learn more about Conquer and Prevail or to sign up for email notifications about its availability, visit VUCommodores.com/ConquerandPrevail.
Jackalope Brewing and Vanderbilt University encourage fans 21+ to drink responsibly.
About Jackalope Brewing Company
Jackalope Brewing Company’s taproom doors opened on May 21st, 2011. In 2013, Jackalope became the first Nashville craft brewery to can its beer. After outgrowing its original brewery, in 2018 the team opened a second location (affectionately nicknamed The Ranch) with larger production and taproom space, just over a mile from the original brewery. Jackalope beer is distributed throughout Tennessee, and has recently launched distribution in New York, with direct-to-consumer shipping to 45 states. The brewery maintains it commitment to quality beer, community involvement and sustainability – all while having a little bit of fun!
About Vanderbilt University
Founded in 1873 as an institution that would “contribute to strengthening the ties that should exist between all sections of our common country,” Vanderbilt University is globally renowned for its transformative education and pathbreaking research. The university’s 10 schools reside on a parklike campus set in the heart of Nashville, Tennessee, contributing to a collaborative culture that empowers leaders of tomorrow and prizes free expression, open inquiry and civil discourse. Learn more at www.vanderbilt.edu.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness and fan engagement for brands, sports and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.