LITTLE ROCK, Ark. – Learfield IMG College named Logan Davis general manager for Little Rock Trojan Sports Properties, and today marks his first official day on campus. He will lead the local athletics multimedia rights team solely dedicated to University of Arkansas at Little Rock.
Davis, a seasoned sports marketer, most recently was in Anchorage, Alaska where he owned a marketing consulting services agency and served as general manager for Learfield IMG College’s team representing University of Alaska Anchorage. Before joining Learfield IMG College in 2018, Davis served four years with the University of Miami (Fla.) as a group sales leader for the Hurricanes. Prior to that, he held a similar role with the Phoenix NBA and WNBA franchises.
As primary Learfield IMG College liaison for Little Rock Trojan Sports Properties, Davis will work closely with Director of Athletics George Lee and the entire athletics administration on all aspects of the rights relationship. The local team handles the university’s comprehensive athletics multimedia rights, including management of the corporate partner platform.
“We’re excited to welcome Logan to the Little Rock Athletic family and are eager to get to work with him,” said Lee. “Learfield IMG College has been a great asset to our athletic department and I’m confident that Logan will help us continue to help us explore more opportunities to promote our athletic programs.”
Davis’ previous sports experience also includes working with The Aspire Group, as a senior sales consultant at Florida Atlantic University, and serving with the Middle Tennessee State University Athletics Department and the San Antonio Missions Minor League Baseball organization. Davis graduated from the University of Louisville and received his master’s degree from the University of Miami.
“Logan brings terrific experience and business acumen to our Little Rock team, and we’re excited to have him leading this group in advance of one of the most long-awaited college athletics seasons,” said Learfield IMG College Multi-Media Rights Vice President, South Region Mike Haake.
Learfield IMG College is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. The company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.