MONROE, La. – Greg Lynch has been named general manager for Warhawk Sports Properties as announced today by Learfield IMG College, athletics multimedia rightsholder for University of Louisiana at Monroe. Today marks his first official day in the new role.
Lynch joins ULM from Little Rock, Ark. where he held the same role serving as general manager for Learfield IMG College’s Little Rock Trojan Sports Properties team. Before that, he was manager, business development on Learfield IMG College’s locally based team representing Florida Atlantic University in Boca Raton. With over a decade of professional and college sports sponsorship and ticket sales experience, Lynch brings to ULM a wide range of expertise from various teams and venues. He previously has worked with the MLB’s Miami Marlins, Barclays Center/NBA’s Brooklyn Nets, the NHL’s Florida Panthers and BB&T Center, NFL’s San Diego Chargers and Boston College.
As primary Learfield IMG College liaison for Warhawk Sports Properties, Lynch will work closely with ULM Director of Athletics Scott McDonald on all aspects of the rights relationship. The locally based team handles the comprehensive athletics multimedia rights for ULM, including management of the corporate partner platform.
“Greg brings a tremendous amount of experience and proven success to his role at ULM. We are excited to add him to our team and introduce him to our community,” said McDonald.
“There’s no denying the energy and excitement leading up to the upcoming season following a year like 2020,” added Learfield IMG College Multi-Media Rights Vice President, South Region Mike Haake. “We’re thrilled to have Greg on board as we team with Scott and the entire ULM athletics administration on elevating fan engagement and further extending the reach of the Warhawk brand.”
Learfield IMG College is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. The company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.