ATLANTA, GA – From the pre-dawn hours of setting up the tent, to the sizzle of the grill late after the game, every weekend college football fans across the country indulge in their second favorite fall sport – tailgating. To highlight this time-honored tradition, CLC, the leading collegiate licensing and branding agency, encourages fans to celebrate the fourth annual National Tailgate Weekend, October 4-6, 2019.

Now through the weekend, fans who post pictures of tailgating using the hashtag #nationaltailgateweekend can be entered for a chance to win a tailgate prize pack that includes tailgate tents, tables, and chairs from Logo Brands and a Yeti cooler.

“Tailgating, whether on campus or at home with friends, is as much a part of the gameday experience as the stadium and cheering for your team,” said Nicole Armentrout, CLC’s vice president of marketing. “National Tailgate Weekend provides an opportunity to spotlight those gameday happenings that are a part of each campus’s unique traditions.”

Tailgating has become a major industry with items ranging from tents and dining supplies to cornhole games and branded grills. According to a 2016 RetailMeNot survey, 42% of tailgaters spend an average of $500 per season on food and supplies.

As part of the National Tailgate Weekend, several universities are hosting “Longest Toss” competitions in which fans take long shots on cornhole boards to win collegiate licensed products. Those institutions include University of Colorado, Utah State, Sam Houston State, University of Idaho, and University of West Florida.

To learn more about National Tailgate Weekend and the fan sweepstakes, visit


About CLC

Collegiate Licensing Company (CLC) is part of Learfield IMG College, which unlocks the value of college sports for brands and fans through an omnichannel platform. The company’s extensive commerce, experiential and media solutions create ultimate opportunities for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, broadcasting, digital and social media; ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.