Paciolan will power ticketing, fundraising, marketing and CRM solutions for University of North Texas
IRVINE, Calif. – Paciolan, the leading provider of ticketing, fundraising, marketing and analytics solutions for college athletics, has entered into a partnership with the University of North Texas. North Texas Athletics, with its Mean Green Sports, will officially go live on the Paciolan system July 1. The university has a strong history in athletics as an NCAA Division I institution and part of Conference USA. University of North Texas has a more than 100-year history in college athletics, during which its football team has won 24 conference championships.
With this partnership, University of North Texas will employ Paciolan’s college athletics-tailored implementation of Salesforce and CRM administrative services, digital ticketing, and marketing services for a comprehensive solution to best serve the university’s Mean Green Sports fans.
North Texas Athletics will implement Salesforce CRM to provide a comprehensive view of fans and donors. With Salesforce, the university will have the ability to maintain detailed information on past ticket purchasers and donors to in order to make informed business decisions. The CRM platform’s real-time reports of sales activities and progress enable staff to drive revenue and provide personalized customer service.
“As we continue to search for ideas to streamline the customer service experience for Mean Green fans, we believe Paciolan provides the best solution,” Vice President and Director of Athletics Wren Baker said. “We want to make it as easy as possible for people to enjoy UNT athletic events, and Paciolan provides better synergy across all of our platforms and should be the most seamless system to help in that effort.”
Paciolan’s integration between ticketing and fundraising will streamline athletic development and offer donation processing through the University of North Texas athletics website. The online fundraising tool provides a comprehensive view of donation information, providing staff with real-time access to information including account data, ticketing and parking information, donation summaries, transaction history, membership levels, priority points, and more.
As a Paciolan partner, University of North Texas will receive additional service and support. A Client Partner will provide strategic consulting and best practices to ensure that the university maximizes the value of the Paciolan partnership by fully utilizing all of the products and services available. Mean Green Sports will have full access to an eCommerce Operations Specialist, Salesforce Administrator, and the Paciolan Digital Marketing team to provide direction in the comprehensive use of all Paciolan tools and support of the organization’s goals.
Paciolan will power ticket sales and account management capabilities for University of North Texas. Paciolan’s Access Management solution enables fans and customers to purchase mobile tickets and scan their tickets at the gate. Fans can also use their mobile device to manage their accounts, transfer tickets, and digitally transfer unused tickets.
With Paciolan’s PAC Mail email marketing solution, University of North Texas will be able to communicate directly with fans, students and donors to strengthen relationships. The web-based email marketing solution will enable North Texas athletics to send targeted, personalized messages to drive ticket sales.
“We are thrilled to welcome University of North Texas to the Paciolan family,” said Paciolan President and CEO Kim Damron. “Wren and his team are thought leaders in the industry and we are incredibly excited to partner with them to elevate the experience for Mean Green fans.”
With Learfield’s Mean Green Sports Properties, University of North Texas also has a relationship with Learfield for multimedia rights.
Paciolan is a leader in ticketing, fundraising, marketing, and analytics solutions with over 38 years of experience serving more than 500 live entertainment organizations. Paciolan, a Learfield company, enables the sale of more than 120 million tickets per year by powering over 125 college athletic programs, more than 100 professional sports and arenas organizations, 75 performing arts venues, and several regional ticketing partners who serve hundreds of venues. Learn more at www.paciolan.com.