LEARFIELD TO ACQUIRE SPECTRA’S TICKETING & FAN ENGAGEMENT DIVISION FROM COMCAST SPECTACOR
TICKETING, MARKETING & ANALYTICS PLATFORM TO RECLAIM PACIOLAN NAME
PLANO, Texas & IRVINE, California – Leading college sports marketer, Learfield, continues to build out its suite of services to collegiate athletic departments and live entertainment organizations with the acquisition of the Spectra’s Ticketing & Fan Engagement division—formerly known as Paciolan—from Comcast Spectacor. Learfield also announced that the company, a leader in providing ticketing, fundraising, marketing and analytics solutions to athletic and entertainment events, will once again be known as Paciolan.
“We have long admired Paciolan,” said Learfield President and CEO Greg Brown. “Not only is it a great service with a number of segment-leading products, the reputation of its people, beginning with its founders and current management, is without peer. We couldn’t be happier and look forward to having Paciolan as part of the Learfield family.”
Paciolan was founded in 1980 by Jane Kleinberger. Its ticketing platform and related fan engagement services are used by 500 live entertainment organizations including 120 leading collegiate athletic departments, 75 performing arts venues, and more than 100 professional sports and arenas clients and several regional ticketing partners who serve hundreds of venues. The Paciolan system processes the sale of over 120 million tickets per year. In more than 37 years of operation, Paciolan has expanded beyond its ticket operations software solutions, adding fundraising, marketing and customer analytics, providing its partners with reliable data and customer insights.
Kim Damron will continue to lead Paciolan in her role as President. Dave Butler will remain as CEO of Paciolan and Founder Jane Kleinberger will also remain with the firm.
“We are incredibly excited to join the Learfield family,” said Damron. “Learfield is an exceptional company, with incredible leadership and an extensive client footprint in college athletics and live entertainment. It is the perfect strategic fit to help Paciolan deliver industry leading solutions for our entire client community.”
The addition of Paciolan is a continuation of Learfield’s strategy to add services and expertise important to collegiate athletic departments and other entertainment operators. Similar to Learfield’s recent acquisition of Mogo Interactive, it brings to the company a number of forward-looking capabilities, particularly in data collection and utilization.
“Spectra by Comcast Spectacor and Learfield will continue to work together across our respective lines of business,” said Dave Scott, President and CEO of Comcast Spectacor. “We are looking forward to tracking Learfield’s continued success in the ticketing space with Paciolan as Spectra continues to grow its business surrounding Food Services, Venue Management and Corporate Partnerships.”
Paciolan, along with other Learfield companies including SIDEARM Sports, Mogo Interactive, SME and other business units will report to Marc Jenkins, Chief Operating Officer of Learfield, and will work seamlessly together to deliver deeply integrated services to clients. Paciolan’s digital marketing services and Mogo Interactive, for example, will collaborate to offer enhanced digital marketing solutions for Paciolan clients and the live entertainment industry. Mogo Interactive brings vast expertise in the performing arts market through their experience in working with 160 arts organizations.
Terms of the transaction are confidential and the sale is expected to close in roughly a month.
An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for 125 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies. For more information, visit www.learfield.com.
Paciolan is a leader in ticketing, fundraising, marketing, and analytics solutions with over 37 years of experience serving more than 500 live entertainment organizations. Paciolan enables the sale of more than 120 million tickets per year by powering over 120 college athletic programs, more than 100 professional sports and arenas organizations, 75 performing arts venues, and several regional ticketing partners who serve hundreds of venues. www.paciolan.com.
Spectra by Comcast Spectacor is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra’s offering of integrated services delivers incremental value for clients through several areas of expertise, including Venue Management, Food Services & Hospitality and Corporate Partnerships. Learn more at SpectraExperiences.com.