Contribution to Directly Support “Million Meals Challenge” Initiative

RALEIGH, N.C. – For the second consecutive year, UNC Athletics’ partner Auction Direct pledges $1,500 this holiday season to support “Million Meals Challenge” – a collaborative initiative with Harris Teeter and four in-state collegiate rivals Duke, UNC, NC State and Wake Forest.

Today at 10:30 a.m., representatives from the NC Association of Feeding America Food Banks and the University of North Carolina assembled at the Auction Direct location in Raleigh for a celebratory check presentation.

unc-auction-direct-photo“Auction Direct is a proud partner of UNC Athletics, and we are excited to partner with them again in 2016 to support the Million Meals Challenge,” said Michael Guerrein, marketing director of Auction Direct. “The Big 4 Million Meals Challenge directly benefits so many in our local community, and we are honored to give back in support of these efforts.”

The Million Meals Challenge is a collaborative effort that launched last year to provide one million meals for North Carolinians. Harris Teeter has taken on significant involvement through in-store food drives at area locations, in conjunction with on-campus donations and fundraising at the four universities.

For additional information about the Big 4 Million Meals Challenge and how to be involved, visit or

“We’re grateful for the ongoing, yearlong support received by our fans and community for the Million Meals Challenge and thank our partner Auction Direct for again backing this terrific effort,” said Tar Heels Sports Properties General Manager Chuck Schroeder.

The Big 4 MMC endeavor is implemented respectively by the schools’ athletic multimedia rights holders: Blue Devil IMG Sports Marketing (Duke University); Learfield’s Wolfpack Sports Properties (NC State University); Learfield’s Tar Heel Sports Properties (University of North Carolina at Chapel Hill); and Wake Forest IMG Sports Marketing.

About Auction Direct USA
Auction Direct USA is a three time winner of Auto Dealer Monthly’s National Independent Dealer of the Year with stores in Victor, NY; Raleigh, N.C.; and Jacksonville, Fla. Auction Direct USA’s commitment to the satisfaction of its guests includes offering best in market pricing, a no question asked money back guarantee and an unbelievable selection of quality used vehicles. That philosophy has resulted in more than 60,000 vehicles being sold at Auction Direct USA dealerships. Auction Direct USA has been one of the top 100 fastest growing privately held companies in Rochester NY for the past six years. In 2009 Auction Direct USA earned the No. 1 spot on Rochester’s Top 100. In 2015 Auction Direct USA won the New York State Quality Independent Dealer of the Year award. In 2016 Auction Direct USA won the Carolina’s Quality Independent Dealer of the Year. For more information visit

*Pictured above: Kevin Condon, General Manager for Auction Direct in Raleigh and Alan Briggs, Executive Director of the North Carolina Association of Food Banks