TEXAS STATE RENEWS H-E-B RELATIONSHIP
SAN MARCOS – Texas State University’s Director of Athletics Dr. Larry Teis announced today that H-E-B will again support the Bobcats as “Official Grocer” for the next five years, celebrating a partnership that now extends over a decade.
“We would like to thank H-E-B for their continued support of our University, and we are very excited about our partnership moving forward,” said Teis. “It is a privilege to have such an outstanding community partner, and we look forward to watching our relationship grow.”
The partnership renewal calls for H-E-B to be presenting sponsor of the football season for the next five years in the new term. The San Antonio, Texas-based supermarket chain will be recognized as the Bobcats’ official grocer in all sports. Additionally, H-E-B will continue to receive significant corporate partner benefits related to the Bobcats’ affinity; maximizing the brand’s exposure among the loyal Texas State fan base and campus community. Texas State Sports Properties, a property of Learfield Sports and exclusive multimedia rightsholder for Texas State University Athletics, secured the H-E-B partnership and oversees all elements of the sponsorship on behalf of the university.
“H-E-B has enjoyed sharing in the growth and progress achieved by the Texas State Athletics program in recent years and we are excited to grow our existing partnership in support of those accomplishments,” said Senior Regional Marketing and Sales Account Manager, H-E-B Jennifer Mueller. “We are eager to see the program continue along its journey and are happy to be along for the ride!”
Texas State University is one of more than 120 collegiate properties represented by Learfield Sports – and one of its six properties in the state of Texas. In its four decades, Learfield has developed trusted, long-term relationships with some of the most revered institutions and associations in the world of collegiate athletics. The company also titles the prestigious Learfield Sports Directors’ Cup and represents universities, conferences and arenas for their respective multimedia rights and sponsorship initiatives. Learfield offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise and venue and technology systems through its owned companies. To learn more about its history and businesses, visit www.learfieldsports.com.