MADISON, Wis. – The University of Wisconsin Athletic Department unveiled Thursday the re-launched

Over the past year, the athletic department and its new digital media partner, SIDEARM Sports, a Learfield Sports company, have redesigned to ensure the best experience for visitors to the website looking for Badgers news, information and videos, as well as tickets and official merchandise available online. sidearm-sports

“The primary focus in our redesign process was the user experience — providing quality content on a visually appealing site that’s easy to navigate,” UW Senior Associate Athletics Director Justin Doherty said. “We have modernized our look, and made the website more accessible for fans using mobile devices.”

The site features an innovative adaptive responsive layout and design that scales the presentation to fit the user device (desktop, tablet or mobile). With mobile usage rising significantly, the site is optimized for mobile viewing in addition to quality desktop or tablet presentations.

It also contains the only custom-built homepage allowing for the placement of copy and links anywhere on the main headline photo. The enhanced photo presentation on the main page and sports home pages allows fans to enjoy high-quality action photos of Wisconsin student-athletes.

“What an exciting day for everyone at SIDEARM Sports. Today we launch our 13th Power 5 conference school, Wisconsin,” said SIDEARM Sports President and CEO Jeff Rubin. “We could not be more ecstatic to welcome the Badgers to the SIDEARM family. We hope all that visit the site enjoy all the features including the custom story rotator which allows for the placement of dynamic links and text. We look forward to a long and successful partnership with Wisconsin Athletics.”

In addition to the comprehensive information on UW teams, the new will be the primary site for stories by UW Athletics’ premier news team, including Senior Writer Mike Lucas, Insider Andy Baggot and “The Voice of the Badgers” Matt Lepay. The trio collectively have more than 100 years of experience covering Badgers athletics.

Together with the revised Badger Gameday App, which features all 23 sports we have you covered for all your Badgers sports interests.

New features include:

Cleaner, bolder streamlined site
Large custom homepage story rotator with dynamic links
Large, high-quality action photos on home and sports landing pages
Well-defined navigation to find favorite features such as teams, news, tickets, schedules and video
Social media mashups on every sports page including Twitter, Facebook, YouTube and Instagram
New, easy-­to-­use HD All-Access player for on­demand video
Links to all events streamed via BTN2Go and BTN Plus (subscription)
State-­of­-the-­art responsive site technology that conforms to all devices
Improved schedule presentation
New menu displays for easier access to team and athletic department information

SIDEARM Sports, based in Syracuse, N.Y., was founded in 1998 by Jeff Rubin, who continues to lead the business. Clients applaud SIDEARM Sports for its service, reliability and customization, and its easy-to-use interface allows schools to customize their content streams and digital presence.

As a leader in collegiate athletic web solutions, SIDEARM Sports provides the software and technology that powers more than 800 websites, mobile applications, live stats, social presence and video streaming for its school and conference partners. To learn more about the company’s capabilities and its complete collegiate portfolio, visit

Learfield Sports’ Badger Sports Properties is UW Athletics’ exclusive multimedia rights holder. Learfield acquired SIDEARM Sports in June 2014.

In 2014-15, had a record 12,373,948 sessions, 6,159,197 users and 33,112,863 page views.

To provide feedback or if you have questions about the new website, please email