PLANO, Texas – Learfield Sports has promoted Andrew Wheeler from vice president to senior vice president, effective immediately, as announced today by Executive Vice President/COO Andy Rawlings.

Wheeler, a ten-year Learfield veteran, will relocate from Dallas to Atlanta, where Learfield’s East Region management team and Southeast Region national sales team will be located. In his new role, he will assume oversight of the company’s properties in the East Region, which serve the following schools: Alabama, Army, Chattanooga, Clemson, Maine, Memphis, Miami, Mississippi State, New Hampshire, North Carolina and NC State, as well as the KFC Yum! Center and Rupp Arena properties in Louisville and Lexington, KY, respectively.

Prior to this appointment, Wheeler served four years as a Learfield vice president overseeing select Learfield properties in the West Region. He also served in national sales, and in sales and management roles at Learfield’s Missouri and Colorado properties. Prior to Learfield, he spent six years as vice president and general manager for the El Paso Diablos Baseball Club, an AA affiliate of MLB’s Arizona Diamondbacks.

“Andrew’s experience runs deep in our company and in sports business. He is an outstanding servant leader,” said Rawlings. “We are excited about what’s ahead as we continue our aggressive growth plans company wide, including making an investment in Atlanta to house our East Region staff and build out our national sales team. It’s going to be a great year.”

In addition to its individual and conference relationships, Learfield titles the industry-acclaimed Learfield Sports Directors’ Cup. The company’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. Its exclusive sports programming reaches more than 56 million television households nationally and delivers nearly 17,000 hours of radio programming on more than 1,100 radio stations. For more about Learfield’s comprehensive collegiate portfolio and 40-year history, visit