JACKSONVILLE, FL, Feb. 22, 2012 – TeamFanShop, Inc., the industry leader of collegiate e-commerce solutions, announces a new multi-year agreement with Learfield Sports’ Sooner Sports Properties, the exclusive multimedia rights holder for University of Oklahoma Athletics.

TeamFanShop is the retail syndication arm of Fanatics, Inc., the world’s largest online retailer of officially licensed sports merchandise, and for more than a decade has serviced the sports industry with proficiency in online merchandising. The extended agreement includes all elements of the original arrangement such as e-commerce, merchandising, manufacturing, customer and fulfillment services.

The Oklahoma Sooners’ official online store, Shop.SoonerSports.com, showcases an extensive selection of sports apparel and gear totaling more than 2,300 licensed products across quality name brands like Nike. A complete line of merchandise is in stock and ready to ship for men, women and kids of all ages and sizes, including t-shirts, hats, sweatshirts, jerseys, tailgating gear and more.

Sooner fans and alumni will continue to enjoy exceptional customer service policies that include an entire year for returns, low cost shipping, and a 100% satisfaction guarantee. The Oklahoma online store platform provides safe shopping with security and fraud prevention, along with state-of-the-art encryption technology to protect customers’ personal information.

“TeamFanShop has done an outstanding job of providing e-commerce and fulfillment services to the Sooners’ online store since 2009, and it continues to stand out to our organization as the best-in-class online retailer,” said Eric Barnhart, Sooner Sports Properties’ general manager. “Because of the prominence of Oklahoma Athletics, the Sooners needed a viable partner providing an all-encompassing online merchandising solution. In our opinion, TeamFanShop delivers just that and more, which is one of the many reasons why we chose them a second time around.”

“It is exciting for any company to partner with such an acclaimed organization as Oklahoma, and watch your services exceed their expectations,” commented Senior Vice President of Strategy and Business Development at Fanatics, Brian Swallow. “For the last couple of years, OU has been one of our top converting college partners out of more than 90 collegiate sites. We highly respect what the University of Oklahoma stands for and look forward to extending our relationship for years to come.”

TeamFanShop, Inc., is a leading provider of e-commerce solutions and division of Fanatics, Inc., the world’s largest online retailer of officially licensed sports merchandise for collegiate institutions, professional sports teams & leagues, conferences, and media networks. Fanatics encompasses four sectors: direct-to-consumer retail, third-party e-commerce syndication, licensing and manufacturing, and fulfillment services. Proprietary brands of Fanatics include Football Fanatics, one of the most trafficked sports fan gear sites online, as well as the official online stores of the NFL, NBA, NHL, MLB and NASCAR. Other partners include Yahoo! Sports, CBS Sports, FOX Sports, Oklahoma Sooners, Florida Gators, Oregon Ducks, New York Giants, Denver Broncos, Tampa Bay Buccaneers, Orlando Magic, The Southeastern Conference, The Atlantic Coast Conference, The PGA, and Team USA, among many others. With the help of industry veteran and CEO of Fanatics, Alan Trager, Fanatics combines best-of-breed e-commerce hosting and retail strategy with highly-efficient order fulfillment, secure shopping solutions, and customer relationship management to help partners fully monetize their official websites. Learn more about Fanatics at https://www.fanatics.com

Sooner Sports Properties is a property of Learfield Sports. In addition to OU, Learfield Sports manages the multimedia rights for more than 50 collegiate institutions and associations including six other Big 12 Conference member schools (Iowa State, K-State, Missouri, Oklahoma State, Texas A&M, Texas Tech). It also titles the Learfield Sports Directors’ Cup, and is an operating unit of Learfield Communications, Inc. For additional detail about the company, its history and complete collegiate portfolio, visit www.learfieldsports.com.