The first matchup between the Oklahoma Sooners and the Texas Longhorns took place in 1900. The storied football game is played at the Cotton Bowl in Dallas as part of the annual State Fair of Texas.
The 2024 meeting of the teams marks the 120th game between the two schools. The 2024 game was the 3rd largest Red River audience in a full national window with 7.9 million viewers on ABC and at peak with 8.8 million viewers.
The Red River Rivalry is traditionally a sell-out year after year, and played on the first or second Saturday in October. The Texas/OU football game brings approximately 200,000 people to the State Fairgrounds on game day, with a total game attendance of 92,300. LEARFIELD has been aligning corporate sponsors with the Red River Rivalry since 1995.