Sooner Sports Properties is a joint venture of LEARFIELD and Tyler Media, parent company of radio flagship KRXO-FM. The Property works in complete collaboration with the University of Oklahoma and is dedicated to extending the affinity of the OU brand to businesses of all sizes looking to align with the undeniably loyal and passionate collegiate fanbase. As OU Athletics’ exclusive multimedia rightsholder, Sooner Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with the university. They can bolster their own brand and garner maximum exposure through such inventory as venue signage; event sponsorships and promotion; corporate hospitality; radio and television; digital engagement and visibility via the official athletics website SoonerSports.com.
