PEORIA, Ill. – Bradley Athletics and Learfield, the leading media and technology company powering college athletics, today announced a 10-year extension of their multimedia rights partnership. Under the renewed agreement, Bradley Sports Properties, Learfield’s locally-based team, will continue to serve as the Braves’ strategic partner for revenue generation and sponsorship solutions.
Since 2014, Bradley Sports Properties has played a key role in generating revenue growth and unlocking new opportunities for Bradley Athletics. Outside of multimedia rights, Learfield also supports strategic revenue generation for Bradley Athletics through ticket sales and fundraising leader Learfield Amplify and digital fan engagement platform provider SIDEARM Sports.
“Learfield has been a great partner for Bradley Athletics, and we appreciate the work they’ve done to help us grow and create new opportunities for our department,” said Dr. Chris Reynolds, Bradley Vice President for Intercollegiate Athletics. “We’re excited to continue that relationship and build on the progress we’ve made together.”
During the most recent fiscal year, BSP delivered a 10% increase in total sponsorship revenue, further strengthening Bradley Athletics’ corporate sponsorship portfolio. Building on that momentum, the team now looks to generate enhanced value for the Braves and brand partners by securing the first jersey patch partner in Bradley history.
“We’re proud to extend our longstanding partnership with Bradley Athletics, which is rooted in a shared vision of strategic long-term growth,” said Meghan Heinchon, Executive Vice President of Sports Properties at Learfield. “We’ve established new revenue streams by adding impactful brand partners and leveraging innovative solutions across Learfield’s enterprise, and we look forward to continuing that momentum with Bradley for many years to come.”
As part of the extension, Bradley Athletics will continue to invest in the growth of its digital ecosystem by leveraging SIDEARM’s expanded monetization strategy. New sponsorship opportunities across the official athletics website and mobile app will provide partners with more meaningful ways to connect with Braves fans while creating additional revenue opportunities for the department, positioning Bradley to build long-term partnerships well into the future.
Through its relationship with Learfield Amplify, Bradley Men’s Basketball season ticket revenue has increased by nearly 45% over the last four seasons to lead broader departmental success of 16% growth in total ticket revenue.
Bradley University also works with Learfield’s licensing division, CLC, to connect with Braves fans through licensed merchandise and elevate the university’s brand in the retail marketplace.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.