SOUTH ORANGE, N.J. – Seton Hall Athletics and Jersey Girl Brewing announced today the creation of Pirates Gold, a co-branded craft beer celebrating Seton Hall Athletics and benefitting Pirate student athletes, in partnership with Seton Hall Sports Properties.
Pirates Gold, now the first Official Craft Beer of Seton Hall Athletics, is a light-bodied and refreshing golden lager that at 3.5% ABV is easy to drink and easy to enjoy. The crisp, clean taste features notes of fresh-baked bread and light grains.
Upon release, 16-ounce, Seton Hall Blue cans of Pirates Gold will showcase the iconic Pirate head logo.
“This is an exciting collaboration that will not only add to our gameday experience, but will put the Seton Hall brand in the hands of Pirates fans all over the state,” said Seton Hall Director of Athletics Bryan Felt. “We’re thrilled to work with a local and alumni-owned partner to bring Pirates Gold to life.”
Owned and operated by Seton Hall alumnus Charles Aaron and named after his wife, also a Seton Hall alumnus, Jersey Girl Brewing is located in nearby Mt. Olive and has been brewing a wide variety of craft beer since 2014.
As part of the partnership, Jersey Girl Brewing has committed to contributing a percentage of all sales of Pirates Gold to the Pirate Blue Athletic Fund in support of Seton Hall student athletes across all 14 varsity sports.
“We’re beyond excited to merge our passions for Seton Hall Athletics and brewing quality craft beer through the launch of Pirates Gold,” said Charles Aaron, Owner of Jersey Girl Brewing. “We hope that it’s every Pirate fan’s first choice on gameday and are thrilled to be able to use it as a way for Jersey Girl Brewing to support the incredible Seton Hall student athletes.”
In addition to being sold at home men’s basketball games inside the Prudential Center beginning with this Saturday’s in-state rivalry contest against Rutgers, Pirates Gold will be available soon at the Jersey Girl Brewing taproom and at local and regional restaurants and retail locations.
Seton Hall fans will also be alerted to additional events and locations at which Pirates Gold will be available through social media and email promotions from Seton Hall Athletics.
“Jersey Girl Brewing is a well-known brand throughout our fanbase and a perfect partner to brew the first Official Craft Beer of the Pirates with,” said Andrew Stein, General Manager of Seton Hall Sports Properties. “We’re grateful to have Charles as an alumnus, a supporter, and now a proud partner of Seton Hall Athletics.”
Seton Hall Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for Seton Hall Athletics and oversees all sponsorship arrangements on behalf of the Pirates.
Jersey Girl Brewing and Seton Hall Athletics encourage fans 21+ to drink responsibly.
About Jersey Girl Brewing
Founded in 2014 and opened to the public in April 2016 by longtime friends and craft beer enthusiasts Charles Aaron and Mike Bigger, Jersey Girl Brewing Company has built its reputation on producing high-quality, locally crafted New Jersey beers. Rooted in their hometown of Mount Olive, New Jersey, the founders established the brewery with a simple goal: to create the beers they love and proudly share them with the community.
Today, Jersey Girl Brewing stands as a leading presence in New Jersey’s rapidly expanding craft beer landscape. The brewery offers an extensive lineup of award-winning craft beers and hard seltzers, showcased in a spacious taproom featuring 20 taps and complemented by an expansive outdoor beer garden equipped with picnic tables and barrel seating. The brewery is also dog-friendly, making it a welcoming destination for families and visitors of all kinds.
Beyond its beverages, Jersey Girl Brewing serves as a vibrant community hub, regularly hosting private events, beer release celebrations, and a variety of public gatherings. The brewery’s dedication to quality, innovation, and hospitality is further highlighted by its behind-the-scenes viewing opportunities, offering guests a unique window into the brewing process.
With its commitment to craftsmanship and community, Jersey Girl Brewing continues to be a standout destination for both craft beer enthusiasts and casual visitors throughout New Jersey.
About Seton Hall Athletics
Located in South Orange, N.J., just 14 miles outside of New York City, Seton Hall Athletics has emerged as a leader in developing student-athletes who compete at the highest level both academically and athletically. A member of the BIG EAST Conference, winner of 45 conference championships, cultivator of over 240 All-America selections and actively boasting a cumulative grade-point average of 3.537, Seton Hall is student-athlete centric in its vision for success and provides student-athletes for all 14 varsity programs all the necessary resources to reach their full potential both on the field and in the classroom. For more information, visit SHUPirates.com or download the SHU Pirates Mobile App available on both Android and iOS devices.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.