DALLAS – The Southeastern Conference (SEC), ESPN and Learfield announce the extension of the SEC Championship radio broadcast and publications partnership, ensuring continued coverage of premier SEC championship events. This agreement solidifies the commitment to delivering high-quality coverage across multiple platforms, including radio broadcasts and digital publications, for a wide range of SEC sports. Fans can look forward to continued coverage of football, women’s basketball, men’s basketball, baseball, softball and women’s soccer via radio broadcasts, along with programming and digital content.
Key highlights of this extended partnership include:
- Comprehensive Radio Coverage: Live broadcasts of the SEC football championship game, men’s and women’s basketball tournament games, baseball and softball tournament games, and the SEC women’s soccer championship game.
- Reports & Special Programming: Dedicated broadcast reports for football and men’s basketball.
- Digital Distribution: SEC coverage will continue to be streamed on Learfield’s Varsity Network App, on SECsports.com and via satellite radio on SiriusXM
- Learfield will continue to produce and broadcast multiple SEC football preview shows and a series of football, men’s, and women’s basketball broadcasts under the SEC Radio Network brand. These broadcasts capture the excitement and insights of SEC sports throughout the season, including championship games.
Additionally, Learfield will continue to produce the official SEC championship digital programs for various sports, including football, basketball, baseball, soccer, softball, gymnastics, and volleyball. These programs provide enhanced digital content and in-depth coverage of SEC championship events.
Since its inception in 2013, this partnership has yielded an impressive impact on both digital impressions garnered and total listening hours of SEC championship broadcasts. As this partnership progresses, the SEC and Learfield remain committed to providing fans with the most comprehensive, high-quality coverage of SEC championship events.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
About the Southeastern Conference
A pioneer in the integration of higher education and athletic competition, the Southeastern Conference is a leader for intercollegiate athletics in the 21st century. Since its formation in 1933, the SEC has achieved stature and stability by designating governing/voting power to the presidents of the member institutions. These university leaders determine the policies of the conference and through the years this involvement has been the principal source of strength in the evolution of the SEC. Throughout its history, the SEC has provided leadership on the vital issues facing intercollegiate competition. Alabama, Auburn, Florida, Georgia, Kentucky, LSU, Mississippi, Mississippi State, Tennessee and Vanderbilt have been in the SEC since its formation in 1933. The league has expanded three times, adding Arkansas and South Carolina in 1991, Missouri and Texas A&M in 2012, and Oklahoma and Texas 2024.
About SEC Network
The Southeastern Conference and ESPN launched SEC Network on August 14, 2014. The network televises hundreds of games across the SEC’s 21 sports annually. Programming includes in-depth analysis and storytelling in studio shows such as SEC Nation, Marty & McGee, Out Of Pocket, Read & React and Rally Cap, daily news and information with The Paul Finebaum Show and SEC Now, original content such as the Emmy Award-winning TrueSouth, SEC Storied and SEC Inside, and more. Hundreds of additional live events are available for streaming exclusively on SEC Network’s digital companion, SEC Network+, via the ESPN App and SECNetwork.com. Follow SEC Network on Instagram, TikTok, Facebook and Twitter/X.