Indianapolis — Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, is pleased to announce the promotion of Casey Shillito to Director of Corporate Social Responsibility. Casey has served in Learfield Licensing’s legal department as a legal assistant for more than two years, during which time she focused on contract review, enforcement strategies, and working with clients to implement and manage social responsibility requirements with respective licensees.
Corporate Social Responsibility and responsible sourcing practices have been at the forefront of the licensing industry for many years and continue to be an area of increasing interest for colleges and universities. Learfield Licensing Partners has been committed for years to addressing and remedying labor code issues and working collectively to improve workplace conditions.
Over the next several months, Shillito will assess Learfield Licensing Partners’ current policies and procedures; work to establish best practices; expand Learfield Licensing’s CSR program, and develop and implement innovative policies and programs. Learfield Licensing Partners’ commitment to proactively addressing global CSR issues will provide our collegiate partners with confidence that all officially licensed collegiate branded merchandise bearing their marks is produced in accordance with the institution’s standards.
“Corporate social responsibility has always been paramount to our overall corporate strategy, and dedicating resources and experienced personnel like Casey Shillito to this department will allow us to provide an even greater level of service to our 500-plus clients and the industry at large,” said Bob Bernard, president and CEO of Learfield Licensing.
Learfield Sports acquired both LRG and SMA in 2014. These two industry-leading agencies now combine their more than 40 years of experience into Learfield Licensing Partners – a world-class licensing firm that integrates each company’s services and success to align perfectly with Learfield’s history, strength and reputation within the industry. Learfield Sports manages the multimedia rights for more than 100 collegiate properties and has prominence in all of the major conferences. In addition to the varied offerings of Learfield Licensing Partners, Learfield offers its college partners professional concessions and ticket sales, digital platform expertise and in-venue signage and technology capabilities through its owned companies. To learn more, visit www.learfieldsports.com. For additional information about Learfield Licensing Partners’ capabilities and U.S. office locations, visit https://learfieldlicensing.com/.