CHICAGO – Collegiate marketer Learfield Sports today announced two senior-level staff changes for its Chicago-based National Sales division, which is dedicated to aligning corporate America with nearly 100 collegiate brands across the country.
Matt Gamewell has been promoted to vice president, national sales, from his role as senior director, business development, national sales. Gamewell, a 20-year veteran in sports marketing and media sales, will now spearhead all activity for national partners in Learfield’s West Region. He has been with the company five years, having also served as a senior account executive for Learfield’s Mizzou Sports Properties representing University of Missouri Athletics. In 2013 and 2015, he achieved the distinct honor of being named to Learfield’s Chairman’s Club for outstanding sales among the entire company.
Additionally, Scott Malaga, with 25 years of sports marketing and sales experience, recently joined Learfield Sports as senior director, national sales to oversee efforts in the Midwest. Most recently, he was senior vice president, business development for MKTG, Inc. in Chicago. Prior to that, he was senior vice president, strategic partnerships for Intersport and vice president, corporate partnerships for MLS’ Chicago Fire. Malaga also boasts significant experience in the collegiate industry having served more than 10 years in senior-level positions for ISP Sports and Host Communications, both of which now operate as IMG College, and serving two years as a member of Cornell University Athletics administration.
“We’ve placed great emphasis in building this team and depth with exceptional talent, and we have done just that,” said Learfield Sports’ Executive Vice President National Sales Roy Seinfeld. “Matt is an outstanding leader and seller and is well deserving of this VP promotion, while Scott is no stranger to our industry and will make an immediate impact on our team. We’re excited to have him.”
Learfield Sports manages the multimedia rights for nearly 100 collegiate properties and has more than four decades of developing trusted relationships with some of the most revered institutions and associations in the world of college sports. It also titles the prestigious Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today. To learn more about its history, job opportunities, and owned businesses in professional ticketing and concessions; licensing and trademark consulting; web solutions; and venue signage and technology, visit www.learfieldsports.com.