The University of Missouri will feature a new addition to Faurot Field for the 2012 college football season – an Allstate “Good Hands®” Field Goal Net. Missouri is one of four new schools to partner with Allstate Insurance Company and participate in the eighth year of the “Good Hands®” Field Goal Net program, one of the most visible programs in college football.
This season, Tiger fans have another reason to cheer for the kicker, as each successful extra point and field goal at home games generates money for their school’s general scholarship fund. During games at Faurot Field, starting with the matchup against Arizona State on September 15, Allstate is donating $300 for each field goal and $100 for each extra point successfully converted by the Tigers.
“Allstate shares the passion that Mizzou fans have for college football, and we are excited to be growing our ‘Good Hands®’ Nets program through this partnership,” said Lisa Cochrane, senior vice president of marketing for Allstate and a Mizzou alumna. “We look forward to seeing the positive impact these field goals and extra points will have on Mizzou, both out on the field and in the classroom.”
Missouri, the University of Alabama, the University of Mississippi and the University of Southern California join 71 other colleges and universities at both the Division I Football Bowl Subdivision and Division I Football Championship Subdivision in the “Good Hands®” Field Goal Net program. (View complete list of schools) Since 2005, Allstate has donated more than $2.6 million to partner schools’ general scholarship funds.
The translucent netting that includes the “Good Hands®” logo will be placed in the north end zone at Faurot Field and will be raised during all field goal and extra point attempts. The “Good Hands®” logo represents the company’s brand promise of “protection” and plays off its popular slogan, “You’re in good hands with Allstate®.”
Allstate and Missouri Athletics will host a special kick promotion at halftime of the Tigers’ home game on Saturday, October 6, where one lucky fan will be selected by the school to kick a 25-yard field goal for $2,000, half of which will be donated to the Mizzou general scholarship fund.
In addition to the Allstate “Good Hands®” Field Goal Net program, Allstate’s expansive presence in college football includes its sponsorship of the Allstate® Sugar Bowl® and Allstate AFCA Good Works Team®.
The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, serving approximately 16 million households through its Allstate, Encompass, Esurance and Answer Financial brand names. Widely known by its slogan “You’re In Good Hands With Allstate®,” Allstate offers insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives, as well as via www.allstate.com and 1-800 Allstate®. As part of Allstate’s commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $28 million in 2011 to thousands of nonprofit organizations and important causes across the United States.
About Mizzou Sports Properties, LLC/Learfield Sports
Mizzou Sports Properties is the multimedia rights holder for University of Missouri Athletics, coodinating the Allstate initiative on behalf of the school. Mizzou Sports Properties is a property of Learfield Sports, which manages multimedia rights for more than 50 collegiate institutions, conferences and associations and titles the coveted Learfield Sports Directors’ Cup. Learfield Sports-produced television programming is seen on more than 160 local stations, cable systems and Regional Sports Networks, and it also provides exclusive sports programming to more than 1,000 radio stations nationwide.