UC Riverside Highlanders

Highlanders Sports Properties is Learfield’s local, dedicated team representing University of California, Riverside. In complete collaboration with the university, Learfield is committed to extending the affinity of the UCR brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As UC Riverside Athletics’ exclusive multimedia rights holder, Highlanders Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with UC Riverside in which to bolster their own brand and garner maximum exposure through inventory such as venue signage; event sponsorships and promotion; corporate hospitality; television; digital engagement and visibility via the official athletics website; and radio game broadcasts and coaches’ shows on the UC Riverside Sports Network.


Highlanders Sports Properties, 900 University Avenue, 115 Athletics and Dance, Riverside, CA 92521

Joseph Huerta

General Manager

P: 951-500-5707