North Carolina Tar Heels

Tar Heel Sports Properties is the local, dedicated Learfield team solely representing the University of North Carolina. In complete collaboration with the university, this team is committed to extending the affinity of the Tar Heel brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As UNC Athletics’ exclusive multimedia rightsholder, Tar Heel Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with the university. They can bolster their own brand and garner maximum exposure through such inventory as venue signage; event sponsorships and promotion; corporate hospitality; radio and television; digital engagement and visibility via the official athletics website GoHeels.com.