The Hall of Fame Series brings college basketball’s most elite men’s and women’s programs to some of the sport’s most iconic venues in non-conference matchups across several of North America’s largest media markets.
Owned and operated by Position Sports since 2023, when the agency entered into a long-term agreement with the Naismith Basketball Hall of Fame to produce multiple annual events, the Series has quickly established itself as one of college basketball’s premier early-season properties. Building on decades of experience, Learfield has managed the Hall of Fame Series’ sponsorships and activations around these marquee contests since the 2016-2017 college basketball season.
The Hall of Fame Series has been held at Madison Square Garden in New York, TD Garden in Boston, T-Mobile Arena in Las Vegas and the Intuit Dome in Los Angeles, as well as in Phoenix, Baltimore, San Antonio, Charlotte and Toronto.
