Cal Bears

Cal Bears Sports Properties is the official multimedia rightsholder for Cal Athletics. In complete collaboration with the university, this LEARFIELD team is committed to extending the affinity of the Bears’ brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base. Cal Bears Sports Properties manages all aspects of the rights relationship including venue signage; event sponsorships and promotion; corporate hospitality; television; digital engagement and visibility through the official athletics website calbears.com as well as radio game broadcasts and coaches’ shows.