Cal Bears Sports Properties is the official multimedia rightsholder for Cal Berkeley Athletics. In complete collaboration with the university, this Learfield IMG College team is committed to extending the affinity of the Bears’ brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base. Cal Bears Sports Properties manages all aspects of the rights relationship including venue signage; event sponsorships and promotion; corporate hospitality; television; digital engagement and visibility through the official athletics website calbears.com as well as radio game broadcasts and coaches’ shows.
Cal Bears Sports Properties, 2227 Piedmont Avenue, Berkeley, CA 94720
Vice President & General Manager
Senior Manager- Business Development
Director - Business Development
Manager - Partnership Services
Coordinator - Partnership Services