No longer a buzz word, “Digital” is a vital component of our business offering multiple solutions for our partners. Our aggressive, concerted approach to grow this area within Learfield has been a focal point, and we’re confident no other company in the marketplace owns companies that are industry leaders and experts in this field. We are bullish about Digital and proud of the capabilities we have invested in to be better poised to represent our partners.
While we specialize in creating custom marketing solutions for brands looking to reach the college sports audience through radio, print, television, digital, hospitality, promotions and cause marketing, we can complement those vehicles by producing high-engagement social media, web, video and mobile content. Fans can be introduced to exclusive behind-the-scenes content, live infographics and innovative in-venue engagement and social media integration.
“Learfield brings innovation and high quality people, and they bring a perspective on what it is to work on campus that is really valuable to any Athletic Director.” – Bob Bowlsby, Commissioner, Big 12 Conference
We’re always thinking about best solutions for our collegiate and corporate partners. Striving to continually stay ahead of the technology curve and understand where fans are spending their time, to assist our partners and brands looking to seize the numerous opportunities that exist in connecting to the college sports fan base.
Data – To help assist universities with precise understanding of their fans through data analytics, we rolled out KLEARintel with the Kraft Analytics Group (KAGR). By coming together, we’re able to bring a best-in-breed solution to our university partners that is tailored to the uniqueness of the college and university landscape.
Virtual Reality (VR) – arguably one of the most powerful enabling technologies to ever hit the market we plan to explore through a partnership with STRIVR – in order to create VR experiences at scale and engage the nation’s passionate and loyal collegiate fan bases. We’re excited about the possibilities for our university partners and brands as technology continues to evolve at a rapid pace and VR is creating significant interest.