Bob Bernard

President & CEO, Learfield Licensing Partners
  • In 1997 founded Strategic Marketing Affiliates (SMA), which was acquired by Learfield in 2016 and later repositioned as Learfield Licensing Partners. SME had agreements with more than 350 institutions
  • Provides the strategic vision for Learfield Licensing Partners
  • In 2014 he was inducted into the ICLA Hall of Fame
  • Former on-site marketing director for Purdue University and former Midwest Regional Manager at Midmark Corporation for 12 years