Learfield Studios is a best-in-class content division focused on data-driven content production, distribution and monetization to engage fans year-round.

Michigan Made Football

“Michigan Made: Football,” presented by Meijer, profiles the Wolverines led by head coach Jim Harbaugh in the lead-up to the 2023-24 season. The five-episode original series explores spring practice and the team’s summer trip throughout the east coast, as well as training and team-building activities leading up to Fall Camp.

Current Learfield Studios Series

Athletes in Leadership

Crossover at Kinnick

A three-part all-access series to promote the Crossover at Kinnick event on Oct. 15, which shattered the all-time attendance record for a women’s basketball game. Sponsored by State Farm, the series follows the Iowa Hawkeyes Women’s Basketball team in the lead up to their historic exhibition, highlighting the team’s meteoric rise to the top of the women’s basketball landscape. Behind-the-scenes footage on how the team dug deep to build upon last year’s success and showcase the community’s buy-in to the program let the viewer in to see and experience the positive effect these student-athletes have on the Hawkeye family.

UConn The Standard


To help Postmates enter the Austin market in a big-as-Texas way, , University of Texas student-athlete validation was a must-have for the campaign. Viewers were able to enjoy seeing four UT Austin student-athletes share their go-to order from local Postmates restaurants and thoughts on the surrounding Austin Area.

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Car Wash Convos™

To drive awareness and sales in key markets, we partnered with Zips to create Car Wash Convos. This personality-driven video series provided college sports fans an opportunity to “ride along” and watch some of their favorite student-athletes interviews in a ZIPS Car Wash. The video series, now entering its second season, features athletes from UNC, Tennessee, Arkansas, Texas, UGA & Memphis. Each video gives fans an inside look at their favorite players as they answer important questions like “Is a hot dog a sandwich?”

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The Council (Alabama Football)

A behind- the- scenes look at select team leaders of the 2023-24 Alabama Crimson Tide Football Team presented by PoetrYY Finance. “The Council” profiles student-athletes as individuals on and off the field showcasing their road to Tuscaloosa, how they feel about the honor of wearing crimson and white, and what it will take to bring ‘Bama back to the pinnacle of CFB in the upcoming year.

Day In The Life


To promote IHOP’s new Pancakes menu, we created a video series called “Fan Cakes,” featuring student- athletes from Alabama, Purdue, Florida, Boston College, Arizona, Washington, Colorado, and Texas A&M, discussing their favorite pancake stacks and memories of going to IHOP.

Championship Mindset

Championship Mindset

Championship Mindset is an all-access series with the 2022-23 Oklahoma Sooners softball team throughout their quest for a 4th consecutive National Championship. The series profiled the team’s stars and documented the entirety of the season.

Marching On

March Means

The month of March is defined by decades of unforgettable moments on the hardwood. In this video series, we capture what the month “means” to current men’s and women’s basketball student-athletes that are set to make their own memories during the ‘22-’23 season.