Learfield Studios
Learfield Studios is a best-in-class content division focused on data-driven content production, distribution and monetization to engage fans year-round.
Spilling The T in the SEC
Building on the success of T-Mobile’s football series, “Spilling The ‘T’ in the SEC”, Learfield partnered with T-Mobile to extend the franchise to softball, providing the brand added equity with Alabama, Florida, Georgia, and Texas A&M fans. On their home field, hosts sat down with NIL softball players to ask questions about their lives and get the inside scoop on the SEC during a rapid-fire batting practice session.
Current Learfield Studios Series
Those Who Stay
“Those Who Stay” is a seven-part series highlighting players from the 2023-24 national champion Michigan Wolverines who decided to return to Michigan the previous offseason. The series, which was sponsored by Cheez-It and included NIL promotion from the athletes, focuses on one player per episode, showcases what went into their decision, their interests off the field, and spoke of the goals they had leading into their historic season.
Postmates
To help Postmates enter the Austin market in a big way, we partnered Postmates with four student-athletes from the University of Texas. Each student-athlete shared their go-to order from local Postmates restaurants and some thoughts on the surrounding Austin area.
Rock Chalk Ride Along
Season 2 of “Rock Chalk Ride-Along”, follows University of Kansas student-athletes as they take a ride to Wendy’s to order their favorite meal. The series, sponsored by Wendy’s, is a peek behind the curtains into the personalities and interests of some of the University of Kansas’ biggest stars who will be back for the 2024-25 season.
March Means
For anyone with even a passing interest in sports, the word March immediately brings to mind one thing – basketball. We partnered with 13 men’s and women’s basketball programs and 38 student-athletes, including Iowa’s Caitlin Clark, UConn’s Page Bueckers, and the defending national champion UConn men’s basketball team, to discuss what “March Means” as they embark on the madness of the ‘23-’24 season.
Team Dunkin
Student-athletes around the country kicked off year two of “Team Dunkin” to promote NIL partnerships, custom Dunkin orders, and surprise donuts with their teammates. Content was distributed from student-athlete social media handles and amplified to fans through paid media.
Russell’s Western Wear Night
Russell’s Western Wear partnered with Florida Gators baseball players, Dale Thomas, and Brandon Neely, to promote Russell’s Western Wear Night at Condron Family Ballpark in this mobile-friendly, social-first series. Content was distributed on each student-athlete’s social media channels in collaboration with Russell’s Western Wear.
Arizona Partner Announcement
Pyramid Credit Union utilized an NIL partnership with star Arizona volleyball player, Jordan Wilson to announce their proud partnership with Arizona Athletics. Content was distributed on Jordan’s Instagram account and amplified through paid media to reach more Arizona fans.