A Wave of Fan Data is Coming Your Way



Make intelligent, data-informed decisions using enhanced fan profiles

Fanbase™ aggregates your athletic department data to create a holistic fan profile and give you a real understanding of your supporters. Insights generated through Fanbase can be used to enhance fan experiences, improve engagement, boost sponsorships, and increase ticket sales.


Already have your Fanbase Dashboard?

Learfield’s broad reach across college athletics makes it uniquely positioned to capture significant fan data on behalf of your school. Generating comprehensive fan profiles through Fanbase puts a world of information at your disposal to help reach your supporters. Fanbase will also fuel the sponsorship conversations we have on your behalf, allowing us to more clearly communicate the value.

What You Can Expect in Your Fanbase Dashboard

Fanbase is your key to unlocking critical fan insights to better engage, reach, retain, and grow your fans. The examples below illustrate how over 100 colleges and universities across the country are using fan insights to inform their programs.

Click on any of the images below to enlarge.


Just a sampling of programs already unlocking the value of data

Fanbase School Graphic