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Texas and Learfield Launch Longhorn Sports Agency to Drive NIL Innovation for Student-Athletes, Powered by Learfield Impact NIL Services
AUSTIN, Texas (June 30, 2025) — To optimize NIL operations and maximize opportunities for Longhorn student-athletes, Texas Athletics, in collaboration with Learfield’s Longhorn Sports Properties, today announced the launch of the Longhorn Sports Agency (LSA), a...
Georgia Athletics Taps Learfield Impact Industry-Leading NIL Services to Drive Unified NIL Strategy and Maximize Growth for Student-Athletes
Athens, GA (June 30, 2025) – The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and Likeness (NIL) partnership designed to unlock new revenue-generating opportunities for UGA student-athletes amid the...
Learfield and Princeton Athletics Commit to 10-Year Partnership Renewal
PRINCETON, N.J. – Princeton Athletics has reached an agreement on a renewed multimedia rights relationship with long-time partner Learfield, the media and technology company powering college athletics. The 10-year commitment will see Princeton Sports Properties (PSP),...
Stories – Powered by Learfield
The Digital Dugout: Data from the 2025 NCAA Baseball and Softball Seasons
Powered by Learfield’s Fanbase™ Another college season on the diamond has come to a close with LSU Baseball and Texas Softball claiming titles at the Men’s and Women’s College World Series. Let’s take a look back at the 2025 season through the lens of Fanbase, the...
Sweet Trends and Elite Insights from March Madness and Learfield’s Enterprise Partners in the Final Four
Powered by Learfield’s Fanbase™ All eight participants in the 2025 Men’s and Women’s Final Four partner with at least two of Learfield’s business lines (Learfield MMR, CLC, Paciolan, SIDEARM), and those business lines represent at least six of the eight...
7 Insights and Highlights from the 24-25 Basketball Season
Powered by Learfield’s Fanbase™ March is one of the most exciting times of the year for fans of men’s and women’s basketball - full of intense games, upsets, underdogs, and buzzer-beaters. As college basketball prepares to tip off the madness of March tournaments,...
Thought Leadership
Fanbase Fan Report
Learfield’s Fanbase™ is the largest and most comprehensive database of college sports fans.
NIL Impact Report
Few things have changed the landscape of college sports like student-athlete name, image, and likeness (NIL).