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Marshall Athletics, Marshall Health Network Announce All-Sport Jersey Patch Partnership Through Learfield
Five-year agreement is first of its kind in Sun Belt Conference, Marshall Athletics history HUNTINGTON, W.Va. – Marshall Athletics and Marshall Health Network have announced a five-year partnership through Learfield that will provide an all-sport jersey patch on every...
Omaha Athletics and Learfield Announce 10-Year Partnership Renewal
OMAHA, Neb. – The University of Nebraska at Omaha (UNO) announces that Omaha Athletics and Learfield, the leading media and technology company powering college athletics, today announced a 10-year renewal of their long-term partnership. Through Omaha Sports...
TPG to Acquire Learfield, the Leading College Sports Media Sales and Technology Provider
Investment to support continued transformation of college sports and live entertainment through digital and physical sports IP, brand sponsorship, and fan engagement solutions DALLAS, SAN FRANCISCO & FORT WORTH, TEXAS – April 14, 2026 – TPG, a leading global...
Stories – Powered by Learfield
Building Inclusive Experiences in the Workplace: A Conversation on Culture, Inclusion, and Impact
In today’s workplace, inclusion is no longer a standalone initiative — it’s a defining factor in how organizations attract talent, drive innovation, and sustain performance. As employee expectations shift and team members backgrounds, identities, and working styles...
Hockey’s Growth Surge: How Culture, Olympics and New Fans Are Driving Momentum Into the Frozen Four
From Screen to Ice: Hockey’s Cultural Surge Is Fueling Growth at Every Level Hockey is having a moment, and it’s not by accident. Across entertainment, international competition, and professional leagues, the sport is experiencing a surge in visibility that is...
The 2025-26 College Basketball Season: Fan Engagement by the Numbers
Two teams reached the pinnacle of college basketball this week, but there were many winners across the country all throughout the year – even if they didn’t play right up to the very end. With the most extensive fan data in the college sports industry residing with...
Thought Leadership
Fanbase Fan Report
Learfield’s Fanbase™ is the largest and most comprehensive database of college sports fans.
NIL Impact Report
Few things have changed the landscape of college sports like student-athlete name, image, and likeness (NIL).