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Learfield Partners with SponsorCX to Advance Sponsorship Operations, Elevate Brand Partnerships, and Drive Performance Across College Sports
DALLAS, TX (July 9, 2026) – Learfield, the leading media and technology company powering college athletics, announced today a strategic partnership with SponsorCX, the next-generation platform redefining sponsorship management for sports teams, leagues, agencies, and...
Shelby Rasmussen to Lead Learfield College Rodeo as General Manager
Program’s first hire takes the reins DALLAS – On the brink of Learfield College Rodeo and PBR’s first ever Collegiate All-Star Rodeo, LCR is turning to industry-wide respected Cowgirl, Shelby Rasmussen, to lead the western sports business line into the future as its...
SFA Women’s Basketball Announces Official Sponsorship with Etech
Nacogdoches technology company becomes first-ever jersey sponsor of Ladyjack Basketball NACOGDOCHES, Texas – Stephen F. Austin Athletics and SFA women's basketball announce a new sponsorship with Etech Global Services of Nacogdoches. The multi-year agreement...
Stories – Powered by Learfield
Women’s College Sports Sponsorships Are Driving the Future of College Athletics
More Than A Moment: The Commercial Rise of Women's College Athletics Women’s college athletics has hit the mainstream, experiencing a powerful lift in visibility, fan engagement, and cultural relevance over the last few years. What started as a surge in viewership and...
Building Inclusive Experiences in the Workplace: A Conversation on Culture, Inclusion, and Impact
In today’s workplace, inclusion is no longer a standalone initiative — it’s a defining factor in how organizations attract talent, drive innovation, and sustain performance. As employee expectations shift and team members backgrounds, identities, and working styles...
Hockey’s Growth Surge: How Culture, Olympics and New Fans Are Driving Momentum Into the Frozen Four
From Screen to Ice: Hockey’s Cultural Surge Is Fueling Growth at Every Level Hockey is having a moment, and it’s not by accident. Across entertainment, international competition, and professional leagues, the sport is experiencing a surge in visibility that is...
Thought Leadership
Fanbase Fan Report
Learfield’s Fanbase™ is the largest and most comprehensive database of college sports fans.
NIL Impact Report
Few things have changed the landscape of college sports like student-athlete name, image, and likeness (NIL).