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Davidson College Athletics Commits to 10-Year Multimedia Rights Partnership Renewal with Learfield
DAVIDSON, N.C. – Davidson College Athletics today announced a renewed multimedia rights relationship with long-time partner Learfield, the media and technology company powering college athletics. Through its dedicated team at Davidson Sports Properties, Learfield will...
Introducing Bears Mobile, the Only Phone Plan Built for UC Berkeley Golden Bears Fans on the T-Mobile Network
Bears Mobile Contributes to UC Berkeley with every customer payment Exclusive game day VIP Perks and Giveaways for Bears Mobile Customers BERKELEY, Calif., Jan 12, 2026 – Bears Mobile, the only phone plan built for Golden Bears fans, was introduced for immediate...
ONE PIECE Launches “College Basketball: US Voyage” Collaboration with Learfield, Partnering with Five of the Nation’s Top Basketball Programs
DALLAS (January 9, 2026) – Japan's globally celebrated and beloved franchise ONE PIECE today announced “ONE PIECE College Basketball: US Voyage,” the brand’s first-ever collaboration with US college basketball teams through a new multi-school agreement with Learfield,...
Stories – Powered by Learfield
How Texas Tech Drove 100k Fans to their SIDEARM Platform in One Month
Strategic 24-hour windowing drove 500% video growth and 100K new users across Texas Tech’s website and mobile app By: SIDEARM Sports Most athletic programs face the same challenge: how do you maximize reach on social platforms while also driving meaningful...
The Creator Model: Unlocking Big Impact for Every Campus
Content has become one of the most effective ways for schools to engage fans, support student-athletes, and deliver value to partners. Through Learfield Impact's industry-leading NIL services, athletic programs gain on-campus support, strategic content creation, and...
It’s all Coming Together at Indiana – In Partnership with Learfield
In the fast-paced world of college sports, Indiana University (IU) Athletics has emerged as a remarkable leader in growth and success, both on and off the field. Coming off a historic 11-win season under the first year of head Coach Curt Cignetti in ‘24, an undefeated...
Thought Leadership
Fanbase Fan Report
Learfield’s Fanbase™ is the largest and most comprehensive database of college sports fans.
NIL Impact Report
Few things have changed the landscape of college sports like student-athlete name, image, and likeness (NIL).