The West Haymarket Joint Public Agency (JPA) retained LEARFIELD for multimedia rights and sponsorship sales representation of Pinnacle Bank Arena. Mayor Leirion Gaylor Baird, Chair of the West Haymarket JPA, praised the ongoing partnership between LEARFIELD and Pinnacle Bank Arena. “This is a win-win for LEARFIELD, Pinnacle Bank Arena, and our community,” she said. “This agreement sets the stage for continued success for our world-class venue and the West Haymarket area.”
Approved by the three-member JPA, the agreement provides for the establishment of a dedicated local team operating as “Pinnacle Bank Arena Sports Properties” (PBASP). Led by General Manager Aaron Babcock, PBASP will work directly with Pinnacle Bank Arena General Manager Tom Lorenz on all sponsorship activities and opportunities related to the venue.