The Atlantic 10-Learfield IMG College relationship, designed to enhance brand recognition on a national level, is managed by the A-10 Sports Properties team from the league’s Newport News, Va. office. Atlantic 10 institutions reside in markets that comprise 18.8 million television viewers, 16.5 percent of the total national market. There are eight A-10 schools in the top 25 media markets in the country.
Learfield IMG College holds exclusive multimedia rights to the men’s and women’s basketball championship and all 19 Atlantic 10 Olympic sport Championship events, including all naming rights, sponsor signage, radio and publishing rights. The rightsholder also will have a digital presence on Atlantic10.com, the Atlantic 10 Network and the conference’s various social media channels. In addition to the league-level relationship, Learfield IMG College has individual multimedia rights agreements with nine A-10 members: Davidson, Fordham, George Mason, George Washington, Rhode Island, Saint Louis, UMass, VCU and Washington.
c/o A-10 Sports Properties, 11827 Canon Boulevard Suite 200, Newport News, VA 23606