Rob Schneider



Rob Schneider - Chief Content, Development and Strategy OfficerChief Innovation, Development & Content Officer

Rob Schneider is the Chief Innovation, Development, and Content Officer at LEARFIELD. With an accomplished background in corporate development and strategy, he drives innovation and acceleration across the content and digital product teams.

Before joining LEARFIELD in 2018 as Chief Strategy and Development Officer, Rob held several senior leadership roles across WPP, most recently as the Global Head of Corporate Development for GroupM, the world’s largest media agency. Prior to that, he served in the 82nd Airborne Division of the U.S. Army as an infantry officer.

A recipient of Sports Business Journal’s 40 Under 40 Award, Rob currently serves on the advisory boards of Stadia Ventures, Courtside Ventures, and Big Media Holdings. When he’s not strategizing on how to support growth and development within the sports, media, and entertainment industries, you will find him sharing his knowledge at one of many major conferences like Cannes Lions, South by Southwest (SXSW), or the Esports Business Summit.

A graduate of the United States Military Academy (BS) and Columbia Business School (MBA), Rob enjoys spending time watching his beloved Army play in a rivalry game. And while you won’t find him jumping out of airplanes anymore, you might also catch him putting his sous vide cooking skills to the test or playing a few rounds of golf. Rob and his wife, Heather, currently reside in the Dallas, Texas, area with their two children.


Walk-On Song

Final Countdown
Europe (Homage to G.O.B. Bluth)

Favorite Sports Movie

Field of Dreams


His Advice to those who want to work at LEARFIELD

Be curious, be quick and don’t give up.


This or That?

Chocolate or Sour Candy
Shaken or Stirred
Candles or Campfires
Playing Golf or Breaking Bread
Printed Books or Audio Books

Best thing about our business

Innovating not to replace tradition, but to enhance it and the positive impact it has on fans and student-athletes.